KPOPWORLD #6 (Yves)

KPOPWORLD #6 (KEYVITUP X VAYONN)

KPOPWORLD #5

KPOPWORLD #4

Após a estreia com SPLAY : CHAPTER 01, a banda de cinco integrantes Splayit está pronta para mostrar ao público ainda mais do que sabe fazer. Com YOON CHAN, EUN BIN, KYUNG UK, AYDN e EUN CHAN

Splayit sobre Encontrar o Próprio Som e Construir a Própria Identidade

hrtz.wav is a five-member boy band under Kakao Entertainment. The group was formed through STEAL HEART CLUB and debuted with their first mini album The First Wave. The group’s formation began when Mnet announced plans to debut a new global boy band through the survival program STEAL HEART CLUB, which aired in late 2025. The program followed contestants competing in different instrumental and vocal positions to determine the final lineup of the band. The show premiered in October 2025 and concluded with a live finale in December, where the group’s official name, hrtz.wav, and its final members were revealed. The lineup was determined by position rankings, with Hagiwa as drummer, Dane as bassist, Keiten as guitarist, Riaan as vocalist, and Youn Young Jun as keyboardist. Production of the program was handled by CJ ENM, while Kakao Entertainment oversees the band’s distribution, album planning, production, and overall management. The group made their official debut with the mini album The First Wave, released on April 8, 2026.

hrtz.wav

Formado por meio do STEAL HEART CLUB da Mnet, hrtz.wav passou os meses desde sua estreia aprendendo como cinco músicos individuais podem se unir como uma banda. Seu primeiro mini-álbum, The First Wave, apresentou um som pop-rock vibrante enraizado nas emoções e experiências da juventude

hrtz.wav Estão Encontrando Seu Próprio Ritmo

Baby DONT Cry, is a South Korean girl group formed and managed by P Nation. The group consists of four members: Yihyun, Kumi, Mia, and Beni. They debuted on June 23, 2025, with the single album &quot;F Girl&quot;. The group was initially teased in early 2025 under the pre-debut name “P Girls” and confirmed as P Nation’s first official girl group later that year. Their pre-debut track “Bet You’ll Regret It” was released on June 16, 2025, building anticipation ahead of their debut. Baby DONT Cry’s debut single “F Girl” presents a bold message encouraging confidence and rejecting judgment based on external standards. The group’s concept has been described as youthful yet assertive, combining pop and performance elements with distinctive visuals. Their creative direction and early production were led by Soyeon, who played a significant role in shaping their sound and image. Baby DONT Cry’s fandom is officially named “Cherries,” symbolizing a community united by growth and joy. The group has since continued activities with subsequent releases, including the digital single “I Don’t Care” released in November 2025.. Although still early in their career, Baby DONT Cry has drawn attention for their fresh approach, strong visuals, and connections to established producers, marking a notable debut in the K-pop landscape.

Baby DONT Cry

As estrelas em ascensão Baby DONT Cry estão descobrindo novas formas de se expressar. Desde a estreia com "F Girl" em 2025, o grupo de quatro integrantes vem expandindo seu alcance para além da confiança característica, explorando sons diferentes e uma gama emocional mais ampla

Baby DONT Cry Está Aprendendo a Encontrar Força em Sons Mais Suaves

TWICE is a nine-member girl group formed by JYP Entertainment through the survival show Sixteen. The lineup consists of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, with members from South Korea, Japan, and Taiwan. They debuted in October 2015 with &quot;Like Ooh-Ahh,&quot; introducing the bright, kinetic identity that would make them one of the central girl groups of K-pop&#x27;s third generation. The group&#x27;s early rise was built on an unusually clear pop formula: big choruses, memorable gestures, colorful styling, and personalities that were easy for viewers to distinguish. A run led by &quot;Cheer Up&quot; and &quot;TT&quot; turned TWICE into a national-level phenomenon in Korea, while their Japanese members helped the group cross naturally into Japan&#x27;s idol and pop markets. Rather than relying on a single vocal or dance center, TWICE worked because the lineup felt balanced as a whole: playful, approachable, and tightly rehearsed. As the members grew older, TWICE gradually expanded beyond the cute and school-age image attached to their first hits. The move from &quot;Fancy&quot; through &quot;I Can&#x27;t Stop Me&quot; kept the group&#x27;s melodic accessibility while bringing in sleeker dance-pop, disco, synth-pop, and more mature performance styling. That evolution mattered because it let TWICE remain recognizable without staying frozen in their debut concept. TWICE also became one of the clearest examples of a K-pop girl group building a long international career without losing its domestic base. Their Korean and Japanese discographies developed side by side, and later global touring brought the group to arenas and stadiums far beyond East Asia. The fandom is known as ONCE, a name that matches the group&#x27;s long-running emphasis on mutual loyalty between the members and their audience. Their legacy is not only commercial. TWICE helped define what a modern large girl group could be: member-driven, visually bright, musically immediate, and durable enough to age into a second phase. They normalized the idea that a top K-pop girl group could keep all members active across many years, shift concepts without abandoning its core warmth, and still feel like a complete team even as individual members developed solo work, acting, modeling, and unit activities.

TWICE

TWICE anunciaram o lançamento de um novo filme-concerto intitulado TWICE: THIS IS FOR… YOU, que está previsto para chegar aos cinemas de todo o mundo a partir de 5 de fevereiro de 2027

Filme-concerto de TWICE <THIS IS FOR> está previsto para estrear em 2027 sob a Crosswalk da Bleecker Street e a Universal Pictures International

EXO is a South Korean-Chinese boy group formed by SM Entertainment in 2012. Originally debuting as two subunits — EXO-K (Korean) and EXO-M (Chinese) — the group quickly became one of the biggest acts in K-pop history with hits like &quot;Growl,&quot; &quot;Call Me Baby,&quot; and &quot;Monster.&quot; Their synchronized choreography, powerful vocals, and theatrical concepts helped define the third generation of K-pop and earned them the nickname &quot;Kings of K-pop.&quot; Over the years, EXO has sold millions of albums, held massive world tours, and seen their members flourish in solo careers spanning music, acting, and variety shows. Members like Baekhyun, D.O., and Chen have become household names in South Korea. Despite mandatory military enlistments creating periods of group inactivity, EXO&#x27;s dedicated fanbase, known as EXO-L, has remained fiercely loyal, ensuring the group&#x27;s legacy endures well into the 2020s.

BAEKHYUN, do EXO, lançou sua nova empresa de entretenimento, a B.EON Entertainment, em meio à disputa contratual em andamento de EXO-CBX com a INB100

BAEKHYUN, do EXO, cria nova agência B.EON Entertainment

O consentimento se tornou o tema definidor do K-pop na semana passada, passando pelo protesto do BTS no Grammy, pelos debates do Waterbomb Festival e por artistas como Young K, do DAY6, que vêm estreitando laços com o público em geral&nbsp;

Na Semana Passada no K-pop, Interpretado (27 de julho - 31 de julho de 2026)

BIGBANG is a South Korean boy group formed by YG Entertainment, debuting in 2006 and becoming one of the most influential acts in K-pop history. The current profile centers on G-Dragon, Taeyang, and Daesung, with T.O.P and Seungri tied to earlier chapters of the group. The group&#x27;s importance comes from how strongly it changed expectations for idol music and image. BIGBANG made self-production, individual fashion identity, and genre-blending central to its appeal, with G-Dragon&#x27;s songwriting and public style playing a major role in the group&#x27;s reputation. Musically, BIGBANG moved through hip-hop, R&amp;B, electronic pop, ballads, and festival-sized dance tracks without losing a recognizable identity. Songs such as &quot;Lies,&quot; &quot;Haru Haru,&quot; &quot;Fantastic Baby,&quot; and &quot;Bang Bang Bang&quot; became reference points for later idol groups trying to balance mainstream hooks with stronger artist branding. The members also became major solo figures, which helped the group feel less like a standard idol team and more like a collection of distinct pop stars. That individual power brought both longevity and complications, especially as military service, controversies, and member departures changed the group&#x27;s public shape. The fandom is known as V.I.P. BIGBANG is a defining second-generation group whose impact on K-pop music, fashion, performance, and global ambition is difficult to separate from the genre&#x27;s modern history.

BIGBANG

G-Dragon tornou-se o primeiro rapper asiático na história da Nike a fechar uma colaboração criativa com o Swoosh em 2019 — não um contrato de embaixador, mas uma parceria construída inteiramente em torno da sua própria lógica estética

Como G-Dragon construiu a parceria mais importante da Nike na história do K-pop

KiiiKiii is a five-member girl group under Starship Entertainment, consisting of Jiyu, Leesol, Sui, Haum, and Kya. The group began its rollout in 2025 with &quot;I Do Me&quot; and built its debut era around a confident, self-directed image. As a newer Starship group, KiiiKiii carries attention from the company&#x27;s girl-group history while needing a distinct identity of its own. Their early presentation leans youthful but assertive, with styling and performance choices that frame the members as a compact team rather than a loose collection of rookies. The fandom is known as TiiiKiii. KiiiKiii is still early in its career, but its debut identity is clear: a compact Starship girl group built around self-possession, youthful confidence, and a team image still being defined through its first releases.

KiiiKiii

Certos tipos de marketing se tornaram comuns na indústria do K-pop. De fotos conceituais iniciais e trailers em estilo de filme a teasers e mash-ups, novos álbuns vêm acompanhados de uma grande quantidade de conteúdo para os fãs analisarem antes do lançamento

Uma nova era do marketing do K-pop: por que o site de viagem de KiiiKiii funciona

&amp;TEAM is a nine-member Japanese boy group under YX Labels (formerly HYBE Labels Japan). The group was formed through the survival program &quot;&amp;Audition - The Howling&quot; and debuted in December 2022 with their first extended play &quot;First Howling: Me&quot;. The group consists of EJ, Fuma, K, Nicholas, Yuma, Jo, Harua, Taki, and Maki, with EJ serving as the leader. Several members, including K, Nicholas, EJ, and Taki, previously participated in the survival show I-LAND before being selected for HYBE&#x27;s Japanese global debut project. Before their official debut, the group released the digital single Under the Skin, which introduced their storyline and concept. Their debut EP, First Howling,e followed shortly afterward, marking the beginning of the group&#x27;s &quot;First Howling&quot; series of releases. Although primarily active in Japan, &amp;TEAM promoted internationally and later expanded into Korea with Korean-language releases and promotions. Their fandom name is LUNÉ, representing fans who support the group like the moon lighting the night sky.

&TEAM

Na nossa matéria de capa impressa da Issue 5, MAKI do &amp;TEAM fala com sinceridade sobre como é viralizar — e por que isso é mais complicado do que parece

NA REFLEXÃO MAKI: &TEAM

BTS, also known as the Bangtan Boys, is a South Korean boy band formed by Big Hit Music that debuted on June 12, 2013, with the single album 2 Cool 4 Skool. Its seven members are RM (leader), Jin, Suga, J-Hope, Jimin, V, and Jungkook, with RM, Suga, and J-Hope contributing heavily to songwriting and production. The name stands for Bangtan Sonyeondan (&ldquo;Bulletproof Boy Scouts&rdquo;), reflecting a concept of resisting the pressures placed on young people.
The group broke through in 2015 with &ldquo;I Need U&rdquo; and reached a global audience with Wings and the Love Yourself series, whose Love Yourself: Tear became the first album by a Korean act to top the Billboard 200 in 2018. &ldquo;Dynamite,&rdquo; &ldquo;Butter,&rdquo; and &ldquo;Permission to Dance&rdquo; each hit No. 1 on the Billboard Hot 100. BTS is among the best-selling artists in South Korean history and partnered with UNICEF on the Love Myself campaign. Full-group activities paused from 2022 to 2025 for the members&rsquo; mandatory military service, completed when Suga was discharged in June 2025. Their tenth studio album, ARIRANG, arrived on March 20, 2026, followed by the Arirang World Tour beginning that April.

Álbum recordista. O maior show da história da Coreia do Sul. Um espaço no intervalo da Copa do Mundo ao lado de Madonna e Shakira. E, ainda assim, BTS simplesmente disse não ao Grammys

A categoria “asiática” do GRAMMYs deveria ser uma honra. BTS disse não.

ENHYPEN faz história como o primeiro grupo de K-pop na San Diego Comic-Con, ao lado da diretora de Twilight, Catherine Hardwicke, e dos membros do elenco Peter Facinelli e Ashley Greene. As batalhas judiciais de THE BOYZ continuam, enquanto NewJeans retorna às redes sociais para seu 4º aniversário

Última Semana no K-pop, Interpretada (20 a 24 de julho de 2026)

A embalagem memorável e criativa de álbuns é uma estratégia de marketing crucial na indústria do K-pop, tanto para consolidar a identidade visual de um grupo quanto para incentivar os fãs a comprarem uma cópia. No início, o padrão era a caixa jewel case, mas, aos poucos, os álbuns de K-pop evoluíram para se tornarem itens colecionáveis por si só.

SM Entertainment Está Reescrevendo as Regras da Embalagem de Álbuns de K-pop

O sistema de contratos do K-pop passou por muitas mudanças desde o surgimento da indústria nos anos 1990. Dos contratos de escravidão de 13 anos ao prazo reduzido de sete anos — com opções de renegociação

O sistema de contratos do K-pop, explicado — e por que tantos artistas estão deixando grandes gravadoras

ATEEZ is an eight-member boy group under KQ Entertainment &mdash; Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho &mdash; who debuted in October 2018 with Treasure EP.1: All to Zero, opening a pirate-and-treasure narrative that gave their early work a cinematic frame. What set them apart was performance built on a larger-than-life scale. Without the backing of a major label, they drew attention through sharp facial expression, full-body choreography, live-stage force, and songs engineered to detonate in concert: &ldquo;Wonderland,&rdquo; &ldquo;Answer,&rdquo; &ldquo;Guerrilla,&rdquo; &ldquo;Bouncy,&rdquo; and &ldquo;Crazy Form&rdquo; all share that instinct for big chants, dramatic builds, and choruses written to be shouted back. Their roles reinforce that theatricality &mdash; Hongjoong leads and produces, Mingi anchors the rap line with his low register, Jongho delivers exceptional high notes, and San, Seonghwa, Yunho, Yeosang, and Wooyoung carry much of the performance identity. ATINY, their fandom, is known for fierce international support, the force that lifted a smaller-agency group into a global touring act. ATEEZ matter because they show how far a consistent performance identity can take a group. Loud, dark, playful, or defiant, the core stays theatrical and physical. They turned intensity into a worldview rather than a seasonal concept.

ATEEZ

ATEEZ não criou um único universo visual para GOLDEN HOUR Part.5. Eles criaram três. Formalismo de luxo, maximalismo streetwear, bohemianismo editorial — cada um puxando de um canto diferente do mapa de referências da moda

Como ATEEZ construiu sua narrativa de moda mais ambiciosa até agora em ‘GOLDEN HOUR: Part.5’

KARD is a four-member South Korean co-ed group under DSP Media, consisting of J.Seph, BM, Somin, and Jiwoo. They officially debuted on July 19, 2017 with Hola Hola after a pre-debut project series that introduced the group through &quot;Oh NaNa,&quot; &quot;Don&#x27;t Recall,&quot; and &quot;Rumor.&quot; The group&#x27;s significance starts with its lineup structure. Co-ed idol groups are rare in modern K-pop, and KARD made that format feel central rather than novelty-based. Their performances are built around contrast: male and female vocal colors, rap and vocal handoffs, and choreography that lets the four members interact as a unit instead of splitting into separate halves. Musically, KARD became closely associated with tropical house, dancehall, Latin-pop, and club-oriented pop, sounds that helped them connect quickly with international audiences. &quot;Hola Hola&quot; established the bright version of that identity, while later singles such as &quot;Gunshot,&quot; &quot;Ring The Alarm,&quot; and &quot;Icky&quot; leaned into sharper performance energy and heavier rhythmic production. The fandom is known as Hidden KARD. KARD became one of K-pop&#x27;s clearest examples of a stable co-ed act with a global audience. Their longevity matters because they kept a distinct lane through military hiatuses, changing industry trends, and a market where most idol teams follow same-gender formats.

KARD

Desde o período pré-debut em 2016 até seu primeiro e último álbum de estúdio que está por vir, o grupo misto KARD vem desafiando e redefinindo o que acts de gênero misto são capazes de fazer na indústria do K-pop. Conhecidos como o grupo que pioneirizou a música com influência latina na Coreia do Sul

9 Faixas Que Definem KARD: Um Mapa de Audição

Enquanto os grupos de K-pop da terceira geração enfrentam saídas e marcos agridoce — de WinWin deixando o NCT ao álbum final do KARD —, o setor está mudando rapidamente. Enquanto isso, uma marca d’água de IA no pôster de comeback do Red Velvet despertou um intenso debate entre fãs sobre o papel da tecnologia no gênero.&nbsp;

Última Semana no K-pop, Interpretada (6 - 10 de julho de 2026)

aespa is a four-member girl group debuted by SM Entertainment in November 2020, consisting of Karina, Giselle, Winter, and Ningning. The group introduced a concept centered on virtual &quot;ae&quot; counterparts, blending real and digital worlds into an elaborate sci-fi universe often associated with KWANGYA. That metaverse-inspired setup positioned aespa at the intersection of idol pop, technology branding, and SM&#x27;s long-running taste for high-concept worldbuilding. Musically, aespa made a sharp first impression with an aggressive, synth-heavy style that matched the digital concept without depending on it completely. &quot;Black Mamba&quot;, &quot;Next Level&quot; and &quot;Savage&quot; used sudden beat changes, metallic textures, and big vocal climaxes to create a sound that felt more angular than most mainstream girl-group pop. The approach could be polarizing, but it made aespa instantly identifiable. The group&#x27;s later singles showed how flexible that identity could become. &quot;Drama&quot; pushed the cinematic side of aespa, while Supernova turned their electronic edge into something brighter, stranger, and more playful. Karina and Winter often serve as the visual and performance center of the group, Giselle gives the rap sections a casual sharpness, and Ningning brings a vocal power that lets aespa&#x27;s biggest choruses land with real force. aespa’s fandom is known as MY, and the group became one of the key fourth-generation acts by making high-concept idol pop feel commercially central rather than niche. Their importance is tied to that blend: they are an SM vocal group, a performance group, a fashion-forward girl group, and a sci-fi pop project at the same time. Even when the lore becomes less prominent, the idea remains clear: aespa turns futurism into a pop language.

aespa

LEMONADE, do aespa, é o som de um grupo seguro o bastante em sua identidade para começar a puxar seus limites — hyperpop, rock, contenção no R&amp;B, tudo isso ao lado da base tech-house que fez delas um dos maiores nomes do K-pop

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