XLOV

XLOV is a South Korean boy group formed by 257 Entertainment and currently managed by [WM Entertainment]. The group consists of four members: Wumuti, Rui, Hyun, and Haru. They debuted on January 7, 2025, with the single album I'mma Be.

XLOV gained attention for promoting a genderless concept, incorporating androgynous styling and performances that challenge traditional gender norms in Kpop. The group's name combines "X," representing the unknown and negation, with "LOV," symbolizing incomplete love, while their fandom name, EVOL, represents the completion of that concept.

Several members were previously known through survival programs before debut. Wumuti, Rui, and Haru participated in Boys Planet, while Wumuti was also active in the project group WATERFIRE before helping form XLOV. The group is particularly noted for Wumuti's involvement in songwriting and production, including contributions to their debut release.

Since debuting, XLOV has released music including I'mma Be and I ONE, earning recognition for their distinctive concept, performance style, and growing international fanbase. In 2026, the group's management structure changed following the acquisition of 257 Entertainment by WM Entertainment through RBW.

Their music primarily incorporates elements of hip-hop, R&B, and pop, while their visual identity and performances have distinguished them as one of the more unconventional rookie acts of the fifth generation of Kpop.