Fashion
From Lady Dior to the Trail JISOO’s Salomon Era Is Transforming K-pop’s Sportswear Viewpoint
JISOO swapping the Dior front row for Salomon's trail-ready gorpcore sounds like a dramatic pivot. It's actually the next logical move from someone who has spent years building one of K-pop's most versatile brand portfolios – Dior, Alo Yoga, and now Salomon
By Andrea Sacal
Paris Fashion Week Reclaims Its Position as K-Pop's Luxury Capital
Paris Fashion Week SS27 proved K-pop stars are no longer temporary luxury guests—they are permanent cultural fixtures. From Louis Vuitton and Dior to Celine and Amiri, Paris confirmed that the global fashion industry is now officially building around them
By Andrea Sacal
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