KPOPWORLD #6 (Yves)

KPOPWORLD #6 (KEYVITUP X VAYONN)

KPOPWORLD #5

KPOPWORLD #4

Choi Yu Ree는 Stay 시리즈의 마지막 장인 Stay: Two를 통해, 섬세한 송라이팅으로 일상 속에서 형태를 만들어가는 취약함, 사랑, 두려움, 그리고 조용한 감정들을 이야기한다.

Choi Yu Ree는 자신을 있는 그대로 지키고 있다

LOONA (이달의 소녀, &quot;Girl of the Month&quot;) is a girl group formed by Blockberry Creative with one of the most ambitious pre-debut projects in K-pop history. From 2016 to 2018, each of the twelve members was individually introduced with her own solo single, music video, and lore before the full group debuted in August 2018. This elaborate rollout created an intricate &quot;LOONAVERSE&quot; mythology that captivated fans who dissected every visual clue and narrative connection. LOONA&#x27;s music spans a remarkable range of styles — from Chuu&#x27;s bubbly &quot;Heart Attack&quot; to the cinematic grandeur of &quot;Butterfly&quot; to the girl-crush energy of &quot;PTT (Paint the Town).&quot; The group gained a uniquely devoted international fandom, Orbits, who turned LOONA into an internet phenomenon long before the group achieved mainstream domestic success. Despite significant company controversies and member departures, LOONA&#x27;s creative ambition and the quality of their discography have ensured their place in K-pop history as one of the most artistically inventive groups of their generation.

LOONA

LOONA에서 솔로 아티스트로의 진화까지, Yves는 2026년 솔직하고 날것 그대로의 대화 속에서 자신의 여정, 창작 정체성, 그리고 성장 뒤에 숨은 어려움에 대해 털어놓는다

Yves의 자아 이미지

KEYVITUP is a five-member boy group under iNKODE, formed through the agency’s INTHE X Project. The lineup—Sena, Hyunmin, Taehwan, Rukia, and Jaein—was introduced step by step through pre-debut content, building anticipation around a team designed with a strong performance focus and a clear concept from the start. As part of a dual-group rollout, KEYVITUP was positioned with a trendy and dynamic identity, contrasting with its counterpart group. This concept highlights a more energetic and performance-driven style, setting the tone for their music and overall image even before debut. They are set to make their debut with the self-titled EP KEYVITUP, marking the official beginning of their activities. With pre-debut exposure, international stage appearances, and a defined concept, the group enters the scene with momentum and a clear direction moving forward.

KEYVITUP

최신 디지털 커버에서는 HYUNMIN, TAEHWAN, SENA, JAEIN, RUKIA와 함께 데뷔, 자신들만의 사운드를 찾아가는 과정, 직접 음악을 쓰고 만들어가는 이야기, 다섯 멤버를 하나로 묶는 케미, 그리고 앞으로 KEYVITUP을 어디까지 끌고 가고 싶은지에 대해 이야기를 나눴다

KEYVITUP - The KPOPWORLD 디지털 커버

K-pop 프로모션 사이클에서 가장 핵심적인 요소가 하나 있다면, 바로 음악방송이고, 그에 따른 음악방송 1위다

음악방송 1위란 정확히 무엇일까 – 그리고 그룹들은 어떻게 1위를 차지할까?

SM 창립자 Lee Soo-man의 복귀로 주목받고 있는 A2O Entertainment가 2026년 10월 12일 보이그룹과 걸그룹을 동시에 데뷔시킨다고 발표했다.

Lee Soo-man의 A2O Entertainment, 보이그룹과 걸그룹 동시 데뷔 예고

BLACKPINK is a four-member South Korean girl group under YG Entertainment &mdash; Jisoo, Jennie, Ros&eacute;, and Lisa &mdash; who debuted on August 8, 2016 with Square One and its double single "Boombayah" and "Whistle." As YG's first girl group since 2NE1, they were positioned not as a large idol ensemble but as four sharply drawn performers, each with her own vocal tone, visual identity, and role. The name itself encodes that duality: "black" for a hard, self-assured edge, "pink" for glamour and pop accessibility. Jennie and Lisa's clipped rap sections anchor the percussive center of most songs while Jisoo and Ros&eacute; supply melodic lift, a structure recognizable across producers, languages, and markets &mdash; from the sparse whistle hook of their debut to the heavy drops of "DDU-DU DDU-DU." Scarcity shaped their ascent as much as output did. They released comparatively few songs in their early years, which turned each comeback into an event rather than a routine promotional beat. The tradeoffs were real, but attention concentrated on a tight set of songs, videos, and stage moments: "Kill This Love," "How You Like That," "Pink Venom," and "Shut Down" became templates for a global-facing K-pop built on impact, visual clarity, and instantly repeatable hooks. Their reach came from more than charts &mdash; they linked the idol system to global pop, luxury fashion, digital fandom, and festival culture, becoming the first Korean girl group at Coachella in 2019 and the first K-pop act to headline it in 2023. Western collaborations, fashion-house partnerships, and an enormous social footprint carried them to audiences with no prior interest in Korean music. All four built substantial solo careers in music, acting, fashion, and brand work, making the group a clear case of group and solo identities reinforcing each other. After renewing with YG for group activities, their individual paths grew more independent while BLACKPINK continued as a shared brand and performing unit. Their real significance lies less in records broken than in normalizing a model where a K-pop girl group functions at once as an idol act, a global pop project, and four standalone celebrity careers. Their fandom is called BLINK.

BLACKPINK

BLACKPINK의 JISOO가 자신의 솔로 세계관을 스트리트웨어로 확장한다. 싱글 “CLICK”에서 영감을 받은 한정판 Fall/Winter 2026 캡슐 “JISOO CLICK by Off-White”를 선보인다.

JISOO가 새로운 Off-White 협업으로 “CLICK”을 완성하다

K-pop이 새로운 런웨이를 찾았다. 이번엔 출발 그리드까지 갖췄다

K-Pop은 이제 Formula 1의 시대에 들어섰고, 패독의 분위기도 좋다

BTS의 j-hope이 일본 디자이너 NIGO와 손잡고 Nike의 아이코닉한 Air Force 1에 자신의 시그니처 ‘hobicore’ 미학을 입힌 컬러풀한 새 협업을 선보인다

NIGO와 j-hope, Nike Air Force 1에 K-pop 감성 더하다

Spring/Summer 2027 시즌, Paris Fashion Week는 분명한 사실 하나를 보여줬다. K-pop이 업계를 이끄는 중요한 힘이 되고 있다는 점이다

K-Pop은 Paris Fashion Week의 비밀 무기가 됐다

LE SSERAFIM is a five-member girl group under Source Music, consisting of Kim Chaewon, Miyawaki Sakura, Huh Yunjin, Kazuha, and Hong Eunchae. They debuted in May 2022 with &quot;Fearless,&quot; with Kim Garam briefly part of the original lineup before leaving the group. The group&#x27;s name is an anagram of &quot;I&#x27;m Fearless,&quot; and that idea became the spine of their image. LE SSERAFIM&#x27;s music often frames confidence as something earned through pressure rather than something simply declared. &quot;Antifragile,&quot; &quot;Unforgiven,&quot; &quot;Eve, Psyche &amp; The Bluebeard&#x27;s wife,&quot; and &quot;Easy&quot; all explore variations on resilience, ambition, criticism, and the public work of becoming stronger. LE SSERAFIM&#x27;s member mix is unusually clear. Chaewon provides leadership and a compact vocal/performance center, Sakura brings long idol experience and international recognition, Yunjin adds a singer-songwriter voice and outspoken personality, Kazuha&#x27;s ballet background shapes the group&#x27;s elegant athleticism, and Eunchae gives the team a younger, brighter counterweight. Their performances often use that contrast: polished lines, athletic choreography, and a cool refusal to look rattled. The fandom is known as FEARNOT. LE SSERAFIM&#x27;s importance comes from how sharply they defined a modern girl-group confidence concept. Rather than relying only on glamour or toughness, they built an identity around self-discipline, public scrutiny, and forward motion, making vulnerability and ambition feel like parts of the same image.

LE SSERAFIM

LE SSERAFIM은 한 번도 패션을 부차적인 것으로 여긴 적이 없다. Andrea Sacal이 KPOPWORLD를 위해 LE SSERAFIM의 패션 여정을 살펴본다

LE SSERAFIM은 어떻게 시선을 자신들만의 미학으로 바꿔냈나

패션 위크에 대한 K-pop의 영향력은 이제 시스템의 일부가 됐다

SS27에서 뉴욕, 런던, 밀라노를 장악한 K-Pop

TWICE is a nine-member girl group formed by JYP Entertainment through the survival show Sixteen. The lineup consists of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, with members from South Korea, Japan, and Taiwan. They debuted in October 2015 with &quot;Like Ooh-Ahh,&quot; introducing the bright, kinetic identity that would make them one of the central girl groups of K-pop&#x27;s third generation. The group&#x27;s early rise was built on an unusually clear pop formula: big choruses, memorable gestures, colorful styling, and personalities that were easy for viewers to distinguish. A run led by &quot;Cheer Up&quot; and &quot;TT&quot; turned TWICE into a national-level phenomenon in Korea, while their Japanese members helped the group cross naturally into Japan&#x27;s idol and pop markets. Rather than relying on a single vocal or dance center, TWICE worked because the lineup felt balanced as a whole: playful, approachable, and tightly rehearsed. As the members grew older, TWICE gradually expanded beyond the cute and school-age image attached to their first hits. The move from &quot;Fancy&quot; through &quot;I Can&#x27;t Stop Me&quot; kept the group&#x27;s melodic accessibility while bringing in sleeker dance-pop, disco, synth-pop, and more mature performance styling. That evolution mattered because it let TWICE remain recognizable without staying frozen in their debut concept. TWICE also became one of the clearest examples of a K-pop girl group building a long international career without losing its domestic base. Their Korean and Japanese discographies developed side by side, and later global touring brought the group to arenas and stadiums far beyond East Asia. The fandom is known as ONCE, a name that matches the group&#x27;s long-running emphasis on mutual loyalty between the members and their audience. Their legacy is not only commercial. TWICE helped define what a modern large girl group could be: member-driven, visually bright, musically immediate, and durable enough to age into a second phase. They normalized the idea that a top K-pop girl group could keep all members active across many years, shift concepts without abandoning its core warmth, and still feel like a complete team even as individual members developed solo work, acting, modeling, and unit activities.

TWICE

TWICE의 Momo가 한국 패션 브랜드 Matin Kim의 2026 가을 앰배서더로 선정됐다

TWICE의 Momo, Matin Kim의 가을 앰배서더로 선정

Cortis, is a South Korean boy band formed by Big Hit Music. The group consists of five members: Martin, James, Juhoon, Seonghyeon, and Keonho. They debuted on August 18, 2025, with the digital single “What You Want&quot; followed by their first EP, &quot;Color Outside the Lines&quot;. The group’s name is derived from the phrase “Color Outside the Lines,” reflecting their concept of creative freedom and nonconformity. Cortis has been promoted as a self-producing “creator crew,” with members participating in songwriting, choreography, and visual direction. Blending pop, hip-hop, and experimental elements, the group gained early attention for their performance skills, self-produced content, and strong rookie-year sales, establishing them as one of Big Hit Music’s newer generation acts.

CORTIS

CORTIS는 스타일에 돈이 꼭 필요하다는 생각을 거부하는 가사 위에 "FaSHioN"을 쌓아 올렸다. 2억 스트리밍을 돌파한 지금도, 이 곡은 여전히 그들의 가장 분명한 선언문이다

CORTIS의 첫 주년, K-pop 패션 로열티로서의 존재감을 입증하다

JISOO가 Dior의 프론트 로우를 떠나 Salomon의 트레일 감성 gorpcore로 향한다는 건 극적인 변신처럼 들린다. 하지만 사실 이는 Dior, Alo Yoga, 그리고 이제 Salomon까지, K-pop에서 가장 다채로운 브랜드 포트폴리오를 쌓아온 인물에게는 지극히 자연스러운 다음 행보다.

Lady Dior에서 트레일까지 JISOO의 Salomon 시대는 K-pop의 스포츠웨어 시선을 바꾸고 있다

Paris Fashion Week SS27는 K-pop 스타들이 더 이상 일시적인 럭셔리 게스트가 아니라는 사실을 입증했다. Louis Vuitton과 Dior부터 Celine과 AMIRI까지, Paris는 이제 글로벌 패션 업계가 그들을 중심으로 돌아가고 있음을 공식적으로 확인했다

Paris Fashion Week가 K-pop의 럭셔리 수도 자리를 되찾다

밀라노 패션 위크 SS27는 평소보다 한결 조용하게 시작됐다. 늘 보이던 아이돌들의 치열한 참석 경쟁 대신, 더 응축된 분위기가 펼쳐졌다. Prada는 ENHYPEN과 Jaehyun을 통해 대화의 중심을 장악했고, Dolce &amp; Gabbana는 Soobin의 한층 부드러운 럭셔리 남성복 감각을 내세웠다.

Fashion