Hyunjin has officially traded the runway for the open road, and apparently, all he needed was a leather jacket, a pair of perfectly worn-in jeans and a little rock 'n' roll.

The Stray Kids star is back in the spotlight with GUESS, which unveiled its Fall 2026 global campaign alongside the collection's Japanese release. This time, the American heritage icon is taking Hyunjin on a cinematic road trip through its California legacy, complete with vintage cars, roadside gas pumps and enough denim to make the 1980s jealous.

Founded in California in 1981, GUESS has spent decades turning denim into an older brother for American glamour. For Fall 2026, the brand revisits that identity through a campaign that moves between sun-drenched roadside scenery and moodier nighttime settings – and Hyunjin's wardrobe follows suit.

Pigment-washed denim sets, oversized jeans, workwear jackets and flannel shirts insert classic Americana styles, while faux-leather outerwear and graphic tees outline Hyunjin’s rockstar edge. One of his looks pairs a relaxed denim set with a classic logo T-shirt, while another goes heavier on leather-look layering and distressed textures.

Hyunjin officially became a global ambassador for GUESS and GUESS JEANS in March 2026, making this fall campaign another chapter in a partnership that has steadily expanded his fashion repertoire. While his relationship with Versace established him as a familiar presence in luxury, Hyunjin’s GUESS partnership transforms everyday staples, rather than extravagant runway pieces

The collaborative launch also introduced special retail experiences in Japan. GUESS's Shibuya store hosted a customization workshop from September 10–13, allowing customers to personalize selected T-shirts with graphics and lettering. A second workshop followed in Shinsaibashi from September 19–21, while GUESS JEANS Tokyo offered denim laser-engraving services. As of this week, the collection has steadily landed across retailers worldwide. So, if Hyunjin is your favorite Stray Kids member, the collaborative drop and accompanying campaign may have just arrived at stores near you.