CRAVITY – ‘Dare to Crave’: A Radiant Collision of Longing, Chaos, and Becoming
by Hasan Beyaz

There are albums that polish a group’s image, and there are albums that split it open. Dare to Crave, CRAVITY’s second full-length release, does the latter; not with chaos for chaos’ sake, but with a sense of purpose that feels both instinctive and long overdue.
On Dare to Crave, CRAVITY – Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung and Seongmin – re-emerge, reborn in sound, vision, and intention. This is not a comeback designed to be digested quickly. It’s a sprawling, emotionally electric body of work that feels like everything they’ve been holding in, finally unleashed.
The creative imagery for Dare to Crave says it all. For the album’s concept photos, the group quite literally breaks out of a giant egg, glistening in what resembles amniotic fluid – a provocative, mythic symbol of rebirth. One of the most talked-about K-pop visuals of the year, the concept feels spiritual, and tells us a clear message: CRAVITY is beginning again.
And they waste no time proving it. Dare to Crave opens with “On My Way”, a bright, hopeful anthem that sets the tone for a journey driven not by certainty, but by desire. But the serenity doesn’t last long. The next track, “SWISH”, slams the mood sideways through sharp harmonies and pulled-out instrumentals; a sonic stunt that feels like swerving into another timeline.
At the heart of the album is “SET NET G0?!”, a euphoric title track whose name riffs off the Korean counting phrase for “three, four” – flipping it into a signal to launch. Here, movement is the message. It’s a song that lives in emotional vertigo: “I lose all control / My heart keeps rising and falling like a wave,” the group sings in the pre-chorus, before erupting into a chorus built for catharsis.
Serim and Allen’s verses burn with defiance – “Pedal to the metal, I battle to the level” – while the rest of the track cycles between disorientation and momentum. There’s no map here, but just the instinct to keep running, even if you don’t know where you’re going. And that’s the power of Dare to Crave: it doesn’t pretend to have answers. It just gives permission to ask the questions.

Each B-side deepens the emotional palette, and it’s no coincidence that every member has a hand in the lyrics. Some even contributed compositions, resulting in an album that feels like nine interior monologues tied together by shared gravity.
“PARANOIA” – Allen’s personal pick – is raw and urgent, a track that seethes with emotional static. “Straight Up To Heaven”, selected by Jungmo, is a gleaming pop gem that aches to be longer, its post-chorus an ecstatic high that fades too fast. “SWISH”, favoured by Taeyoung and Seongmin, darts like electricity, balancing sharp vocals with slippery rhythm shifts.
Serim and Minhee’s choice, “Marionette”, is fragile and haunted: “Pick up the pieces of my heart,” Taeyoung (and later Minhee) asks in the chorus. The track is Serim’s first self-composed track, and offers restraint instead of drama, the quiet tension of a love bound by invisible strings. Meanwhile, “Click, Flash, Pow”, Woobin and Wonjin’s mutual pick, is a stylish burst of pop theatre built on camera-flash metaphors and stage bravado, capturing CRAVITY in full showtime mode – the elevated sound of a group flexing their fun side, without ever letting the energy drop.
The wistful “Wish Upon A Star”, co-written by Wonjin and beloved by him and Jungmo alike, closes the album with a sigh. It’s tender and tentative, the kind of farewell that hopes to be temporary. Built on soft promises and starlit metaphors, it doesn’t wrap the story up but just reaches out, waiting to be called back as a way to mirror Dare to Crave’s themes of restlessness, and emotional honesty.

What makes Dare to Crave compelling isn’t just the sound – though the production is slick, imaginative, and often unpredictable – but the emotional intention behind it. The album doesn’t flatten youth into a single message or polish pain into platitudes. It shows everything: anxiety, thrill, confusion, exhaustion, desire. It doesn’t try to sort them. It just lets them rise and fall. In that way, the title isn’t just poetic but a provocation. Dare to Crave asks what might happen if we stopped running from what we feel, and started moving with it instead.
The visual world – rebirth in a cracked shell, slick with metaphor – mirrors the soundscape: this is CRAVITY cracked open, messy and magnificent. The album moves with the unsteady confidence of artists who know they need to keep going, even if they’re still figuring out why. To dare to crave is to admit you want something more – even when you can’t name it yet. And this record feels like the sound of that exact moment: when honesty breaks the surface, and momentum takes hold.
CRAVITY has spent the past few years earning accolades, proving themselves as a capable, tightly-coordinated group. Dare to Crave is not the sound of a group trying to be understood, but the sound of a group that finally understands themselves — and dares to start again.
Dare to Crave by CRAVITY is out now via Starship.