KPOPWORLD #5

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&amp;TEAM is a nine-member Japanese boy group under YX Labels (formerly HYBE Labels Japan). The group was formed through the survival program &quot;&amp;Audition - The Howling&quot; and debuted in December 2022 with their first extended play &quot;First Howling: Me&quot;. The group consists of EJ, Fuma, K, Nicholas, Yuma, Jo, Harua, Taki, and Maki, with EJ serving as the leader. Several members, including K, Nicholas, EJ, and Taki, previously participated in the survival show I-LAND before being selected for HYBE&#x27;s Japanese global debut project. Before their official debut, the group released the digital single Under the Skin, which introduced their storyline and concept. Their debut EP, First Howling,e followed shortly afterward, marking the beginning of the group&#x27;s &quot;First Howling&quot; series of releases. Although primarily active in Japan, &amp;TEAM promoted internationally and later expanded into Korea with Korean-language releases and promotions. Their fandom name is LUNÉ, representing fans who support the group like the moon lighting the night sky.

&TEAM

In our Issue 5 print cover story, MAKI of &amp;TEAM speaks candidly on what it feels like to go viral – and why it's more complicated than it looks

IN REFLECTION MAKI: &TEAM

BIGBANG is a South Korean boy group formed by YG Entertainment, debuting in 2006 and becoming one of the most influential acts in K-pop history. The current profile centers on G-Dragon, Taeyang, and Daesung, with T.O.P and Seungri tied to earlier chapters of the group. The group&#x27;s importance comes from how strongly it changed expectations for idol music and image. BIGBANG made self-production, individual fashion identity, and genre-blending central to its appeal, with G-Dragon&#x27;s songwriting and public style playing a major role in the group&#x27;s reputation. Musically, BIGBANG moved through hip-hop, R&amp;B, electronic pop, ballads, and festival-sized dance tracks without losing a recognizable identity. Songs such as &quot;Lies,&quot; &quot;Haru Haru,&quot; &quot;Fantastic Baby,&quot; and &quot;Bang Bang Bang&quot; became reference points for later idol groups trying to balance mainstream hooks with stronger artist branding. The members also became major solo figures, which helped the group feel less like a standard idol team and more like a collection of distinct pop stars. That individual power brought both longevity and complications, especially as military service, controversies, and member departures changed the group&#x27;s public shape. The fandom is known as V.I.P. BIGBANG is a defining second-generation group whose impact on K-pop music, fashion, performance, and global ambition is difficult to separate from the genre&#x27;s modern history.

BIGBANG

G-Dragon became the first Asian rapper in Nike's history to land a creative collaboration with the Swoosh in 2019 – not an ambassadorship, a partnership built entirely around his own aesthetic logic

How G-Dragon Built the Most Important Nike Partnership in K-Pop History

David Yong's route into K-pop doesn't follow the standard idol playbook. After discovering the genre through BIGBANG and TWICE, the Singaporean entrepreneur drew on years of vocal training as he took on Korean-language study, dance lessons, and recording in Seoul

From Fan to Artist-Executive: David Yong on His K-pop Journey

KiiiKiii is a five-member girl group under Starship Entertainment, consisting of Jiyu, Leesol, Sui, Haum, and Kya. The group began its rollout in 2025 with &quot;I Do Me&quot; and built its debut era around a confident, self-directed image. As a newer Starship group, KiiiKiii carries attention from the company&#x27;s girl-group history while needing a distinct identity of its own. Their early presentation leans youthful but assertive, with styling and performance choices that frame the members as a compact team rather than a loose collection of rookies. The fandom is known as TiiiKiii. KiiiKiii is still early in its career, but its debut identity is clear: a compact Starship girl group built around self-possession, youthful confidence, and a team image still being defined through its first releases.

KiiiKiii

Certain types of marketing have become customary in the K-pop industry. From initial concept photos and movie-style trailers to teasers and mash-ups, new albums come with a whole host of content for fans to pick apart ahead of release

A New Era of K-pop Marketing: Why KiiiKiii’s Travel Website Works

ASTRO is a four-member boy group under Fantagio. Originally debuting as six members, the group entered the industry with their first mini album &quot;Spring Up&quot;, quickly gaining attention for their bright concept and strong performance skills. The original lineup consisted of MJ, JinJin, Cha Eun-woo, Moon Bin, Rocky, and Sanha, establishing a well-balanced team recognized for both musical and variety presence. In their early years, ASTRO built a steady discography with releases such as &quot;Summer Vibes&quot;, &quot;Autumn Story&quot;, and the &quot;Dream&quot; series, while also expanding their reach through concerts and international promotions. Their growth continued with their first full-length album &quot;All Light&quot; and subsequent releases including &quot;Blue Flame&quot;, &quot;Gateway&quot;, and &quot;All Yours&quot;, solidifying their place in the industry with a consistent sound and evolving image. The group also explored unit activities, including Moon Bin &amp; Sanha and JinJin &amp; Rocky, further showcasing their versatility. :contentReference[oaicite:0] Over time, ASTRO experienced significant changes, including Rocky’s departure and the passing of Moon Bin in 2023, marking a deeply emotional period for the group and fans. Despite these challenges, the group has continued activities as four members, releasing commemorative and special projects such as &quot;Circles&quot;, &quot;Twilight&quot;, and &quot;Moon&quot;, reflecting both their growth and enduring bond as they move forward together.

ASTRO

YOON SAN-HA has been in the industry longer than most people realise. He joined Fantagio as a trainee in his early teens, debuted as the youngest member of ASTRO in 2016

YOON SAN-HA Is Ready To Be Himself

XLOV is a South Korean boy group formed by 257 Entertainment and currently managed by [WM Entertainment]. The group consists of four members: Wumuti, Rui, Hyun, and Haru. They debuted on January 7, 2025, with the single album I&#x27;mma Be. XLOV gained attention for promoting a genderless concept, incorporating androgynous styling and performances that challenge traditional gender norms in Kpop. The group&#x27;s name combines &quot;X,&quot; representing the unknown and negation, with &quot;LOV,&quot; symbolizing incomplete love, while their fandom name, EVOL, represents the completion of that concept. Several members were previously known through survival programs before debut. Wumuti, Rui, and Haru participated in Boys Planet, while Wumuti was also active in the project group WATERFIRE before helping form XLOV. The group is particularly noted for Wumuti&#x27;s involvement in songwriting and production, including contributions to their debut release. Since debuting, XLOV has released music including I&#x27;mma Be and I ONE, earning recognition for their distinctive concept, performance style, and growing international fanbase. In 2026, the group&#x27;s management structure changed following the acquisition of 257 Entertainment by WM Entertainment through RBW. Their music primarily incorporates elements of hip-hop, R&amp;B, and pop, while their visual identity and performances have distinguished them as one of the more unconventional rookie acts of the fifth generation of Kpop.

XLOV

Deep Dive: XLOV’s “Biii:-P” — The Counterpart to “Rizz” Nobody Saw Coming

ATEEZ is an eight-member boy group formed by KQ Entertainment, consisting of Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho. They debuted in October 2018 with Treasure EP.1: All to Zero, launching a pirate-and-treasure storyline that gave their early music a cinematic frame. ATEEZ stood out because their performances felt oversized in the best way. Even before they had the company power of larger labels behind them, the group built attention through intense facial expressions, full-bodied choreography, live-stage energy, and songs designed to explode in concert. &quot;Wonderland,&quot; &quot;Answer,&quot; &quot;Guerrilla,&quot; &quot;Bouncy,&quot; and &quot;Crazy Form&quot; all show that instinct for scale: big chants, dramatic builds, and a sense that every chorus is meant to be shouted back. The members&#x27; roles support that theatrical style. Hongjoong anchors the group as leader and producer, Mingi gives the rap line a deep tone, Jongho brings unusually strong high notes, and San, Seonghwa, Yunho, Yeosang, and Wooyoung shape much of the performance identity. ATEEZ&#x27;s fanbase, ATINY, became known for strong international support, helping the group grow from a smaller-agency act into a major global touring name. ATEEZ&#x27;s significance comes from proving how far performance identity can carry a group when it is consistent. Their concepts can be loud, dark, playful, or rebellious, but the core remains theatrical and physical. They made intensity feel like a worldview, not just a comeback style.

ATEEZ

ATEEZ’s MINGI Surprises Fans With MV for [FIX OFF] Desire Project #3

BLACKPINK is a four-member South Korean girl group formed by YG Entertainment, consisting of Jisoo, Jennie, Rosé, and Lisa. They debuted on August 8, 2016 with Square One, led by &quot;Boombayah&quot; and &quot;Whistle,&quot; and arrived as YG&#x27;s first new girl group after 2NE1. From the beginning, the group was presented less as a large idol ensemble and more as four sharply individualized performers, each with a distinct vocal tone, visual identity, and public role. The group&#x27;s name captures the tension that became central to their image: &quot;black&quot; for a harder, more self-assured edge and &quot;pink&quot; for glamour, playfulness, and pop accessibility. Their music often builds around that contrast. Jennie and Lisa&#x27;s rap sections give many songs a clipped, percussive center, while Jisoo and Rosé&#x27;s vocals provide melodic lift and emotional color. This structure made BLACKPINK songs easy to recognize even across different producers, languages, and markets; the group could move from the spare whistle hook of their debut to the maximal drops of &quot;DDU-DU DDU-DU&quot; and still feel like the same act. BLACKPINK&#x27;s rise was also shaped by scarcity. Compared with many idol groups, they released relatively few songs in their first several years, which made each comeback feel closer to an event than a routine promotional cycle. That strategy had tradeoffs, but it concentrated public attention on a small set of songs, videos, styling choices, and stage moments. Tracks such as Kill This Love, How You Like That, Pink Venom, and Shut Down became reference points for a global-facing K-pop style built around impact, visual clarity, and immediately repeatable hooks. Their international growth came from more than chart performance. BLACKPINK connected K-pop&#x27;s idol system with the language of global pop, luxury fashion, digital fandom, and festival stages. They were the first Korean girl group to perform at Coachella in 2019 and returned in 2023 as the first K-pop act to headline the festival. Collaborations with Western pop artists, major fashion-house relationships, and an unusually large YouTube and social-media footprint helped make the members visible to audiences who did not necessarily follow Korean music closely. As individual artists, all four members developed major careers in music, acting, fashion, and brand work, making BLACKPINK one of the clearest examples of a modern K-pop group whose group identity and solo identities reinforce each other. After renewing with YG for group activities, the members&#x27; individual paths became more independent while BLACKPINK remained active as a shared brand and performance unit. Their significance is not only that they broke records, but that they helped normalize a model where a K-pop girl group could operate simultaneously as an idol act, a global pop project, and a set of four standalone celebrity careers. The fandom is known as BLINK.

BLACKPINK

LISA Pushes Her Solo Vision Forward With Cinematic Short Film for “Dream”

ENHYPEN is a boy group formed through the 2020 survival show I-LAND and managed by Belift Lab. The current lineup consists of Jungwon, Jay, Jake, Sunghoon, Sunoo, and Ni-ki. They debuted in November 2020 with Border: Day One, arriving with a built-in global audience from the show and a concept built around connection, transformation, and fate. The group&#x27;s early work used dark, dramatic imagery to separate them from brighter rookie-boy-group formulas. &quot;Given-Taken,&quot; &quot;Drunk-Dazed,&quot; &quot;Fever,&quot; and later songs in the Dimension and Dark Blood eras leaned into supernatural metaphors, sharp choreography, and a tension between elegance and danger. That made ENHYPEN feel less like a simple survival-show product and more like a group with a continuing storyline. ENHYPEN&#x27;s member appeal is strongly performance-based. Jungwon gives the team a steady center as leader, Jay and Jake bring international texture, Sunghoon&#x27;s skating background informs his clean stage image, Sunoo adds brightness and contrast, and Ni-ki anchors the dance line with unusual precision for a maknae. Their fandom, ENGENE, grew quickly because the group&#x27;s identity invited close reading: fans could follow the music, the lore, and the members&#x27; development at the same time. As a fourth-generation act, ENHYPEN&#x27;s importance sits between survival-show fandom and global idol scale. They showed how a group could debut with a transnational audience already watching, then keep that audience through consistent visual storytelling, polished performance, and songs that made adolescence feel mythic rather than ordinary.

ENHYPEN

ENHYPEN Confront Their Darkest Selves in “Outside” Music Video

A few days after the album dropped on March 7, Jennie and Lipa released a trippy, psychedelic music video for Handlebars, directed by BRTH.&nbsp;

JENNIE & Dua Lipa Drop Official Video for ‘Handlebars’

JENNIE’S FIRST STUDIO ALBUM RUBY AVAILABLE WORLDWIDE NOW “like JENNIE” MUSIC VIDEO OUT NOW

MV

Deep Dive: XLOV’s “Biii:-P” — The Counterpart to “Rizz” Nobody Saw Coming

ATEEZ’s MINGI Surprises Fans With MV for [FIX OFF] Desire Project #3

LISA Pushes Her Solo Vision Forward With Cinematic Short Film for “Dream”

ENHYPEN Confront Their Darkest Selves in “Outside” Music Video

JENNIE & Dua Lipa Drop Official Video for ‘Handlebars’

JENNIE Releases Debut Album 'Ruby' Out Now

BLACKPINK Jennie’s “Zen” Goes Viral Among Koreans

Featured MV of the Day: “FANCY” by TWICE

Featured MV of the Day: “CLIK CLAK” by BABYMONSTER

Featured MV of the Day: “Blood Sweat & Tears” by BTS

Featured MV of the Day: “DRIP” by BABYMONSTER

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