Starting over isn’t always neat. Sometimes it’s messy, instinctive – more like a hard reset than a careful plan. With Dare to Crave, CRAVITY lean into that kind of beginning. As their second full-length album, it doesn’t feel like a comeback polished for symmetry or closure. It feels like a shift that’s emotional, and maybe not fully figured out yet – but that’s the point. The group have called this album a “rebirth,” but it’s not just a fresh chapter. It’s a decision to move, even without a map.

You can see it everywhere – in the title track “SET NET G0?!,” in the lyrics about swerving off course, in the visuals. Especially in the visuals. The egg imagery that runs through the concept photos sparked a wave of fan curiosity, but it’s more than a gimmick. It suggests emergence. Vulnerability. The beginning of something strange and not fully formed yet. And it fits – because this era doesn’t feel like it’s chasing a version of CRAVITY that came before. It feels like they’re breaking the mold.

Sonically, Dare to Crave thrives on emotional volatility. There’s no neat arc here – the album lurches between serenity and chaos, confidence and collapse, often within the same track. The bright opening of “On My Way” barely settles before “SWISH” knocks the mood off balance, its sharp harmonies and sudden instrumental dropouts mirroring the album’s refusal to stabilise. Title track “SET NET G0?!” lives in that same emotional vertigo – no map, just momentum – while B-sides like “PARANOIA” and “Marionette” dig into more fragile territory, trading bombast for vulnerability. Throughout, CRAVITY doesn’t flatten those emotions into a digestible narrative.

Instead, they let everything rise and fall: thrill, confusion, ache, desire. It’s less about clarity, more about committing to the chaos – and letting instinct take over.

Talking to CRAVITY now, there’s a sense they’re not just releasing an album but testing out what it means to be themselves right now. As the inaugural KPOPWORLD cover stars, CRAVITY opens up to us about everything from the creative process to the challenge of letting go. What they’re building isn’t polished perfection, but something with tension, feeling, and instinct. Something worth craving.

Dare to Crave feels like a “rebirth” for CRAVITY. What part of yourselves did you feel most ready to shed, and what were you most excited to reveal?

SERIM Up until now, we’ve had a more youthful and refreshing image. With this album, we wanted to showcase a more mature and evolved version of CRAVITY – not just in our music, but also through our performances and overall mindset. Our goal was to reflect how much we’ve grown.

What’s a decision you made during this album – creatively or emotionally – that felt risky at the time, but turned out to be the right one?

SERIM Choosing the title track was a journey. At first, we were leaning toward a different song, but after many in-depth discussions among the members, we ultimately decided on “SET NET G0?!” Looking back, it was the best choice to convey our message, and I truly believe we made the right decision.

Was there a moment – during the writing, recording, or even the photoshoots – where you thought: “This doesn’t feel like the old CRAVITY anymore”?

ALLEN What stood out to me most was how involved all the members were in choosing the title track and discussing it with the company. In the past, we mostly focused on performing the songs given to us, but this time, we took the lead in shaping our direction and message. It really felt like CRAVITY had turned a new page.

The egg imagery is very intriguing. If you had to describe that photoshoot experience in just three words, what would they be?

ALLEN Rebirth, a clean slate, and natural beauty – that’s what our rebranding symbolized. By changing our logo, concept, and overall image, it felt like we were returning to our roots. The egg represented limitless potential and purity. We wanted to show that CRAVITY is beautiful just as we are, without needing to add anything extra.