KPOPWORLD #6 (Yves)

KPOPWORLD #6 (KEYVITUP X VAYONN)

KPOPWORLD #5

KPOPWORLD #4

Choi Yu Ree discusses Stay: Two, the closing chapter of her Stay series, exploring vulnerability, love, fear, and the quiet emotions that shape everyday life through her intimate songwriting.

Choi Yu Ree Is Staying True to Herself

LOONA (이달의 소녀, &quot;Girl of the Month&quot;) is a girl group formed by Blockberry Creative with one of the most ambitious pre-debut projects in K-pop history. From 2016 to 2018, each of the twelve members was individually introduced with her own solo single, music video, and lore before the full group debuted in August 2018. This elaborate rollout created an intricate &quot;LOONAVERSE&quot; mythology that captivated fans who dissected every visual clue and narrative connection. LOONA&#x27;s music spans a remarkable range of styles — from Chuu&#x27;s bubbly &quot;Heart Attack&quot; to the cinematic grandeur of &quot;Butterfly&quot; to the girl-crush energy of &quot;PTT (Paint the Town).&quot; The group gained a uniquely devoted international fandom, Orbits, who turned LOONA into an internet phenomenon long before the group achieved mainstream domestic success. Despite significant company controversies and member departures, LOONA&#x27;s creative ambition and the quality of their discography have ensured their place in K-pop history as one of the most artistically inventive groups of their generation.

LOONA

From LOONA to her evolution as a solo artist, Yves opens up about her journey, creative identity, and the challenges behind her growth in an honest, unfiltered conversation in 2026

The Self-Image of Yves

KEYVITUP is a five-member boy group under iNKODE, formed through the agency’s INTHE X Project. The lineup—Sena, Hyunmin, Taehwan, Rukia, and Jaein—was introduced step by step through pre-debut content, building anticipation around a team designed with a strong performance focus and a clear concept from the start. As part of a dual-group rollout, KEYVITUP was positioned with a trendy and dynamic identity, contrasting with its counterpart group. This concept highlights a more energetic and performance-driven style, setting the tone for their music and overall image even before debut. They are set to make their debut with the self-titled EP KEYVITUP, marking the official beginning of their activities. With pre-debut exposure, international stage appearances, and a defined concept, the group enters the scene with momentum and a clear direction moving forward.

KEYVITUP

For our latest Digital Cover, we sit down with HYUNMIN, TAEHWAN, SENA, JAEIN, and RUKIA to talk about their debut, finding their sound, writing and shaping their own music, the chemistry that holds them together, and where they want to take KEYVITUP next

KEYVITUP - The KPOPWORLD Digital Cover

If there’s one aspect of the K-pop promotional cycle that’s considered the most integral, it’s music shows and, consequently, music show wins

What Actually Is a Music Show Win – and How Do Groups Get Them?

KickFlip is a seven-member boy group under JYP Entertainment, consisting of Kyehoon, Amaru, Donghwa, Juwang, Minje, Keiju, and Donghyeon. The group was formed through the SBS audition program Loud and debuted in 2025. The group&#x27;s identity connects JYP&#x27;s idol training system with a more youthful, agile performance image. Because several members were already known from a survival-show context, KickFlip&#x27;s debut carried built-in curiosity around how the lineup would translate from trainee competition to a working group. The fandom is known as WeFlip. KickFlip is still early in its career, with its public identity centered on formation, lineup, and debut positioning rather than a long-established legacy.

KickFlip

KickFlip are ready to kick off a new chapter. Ahead of their first world tour in 2027, the JYP Entertainment rookies sit down with KPOPWORLD to discuss their new album KICK OFF THE WALL Pt. 1

KickFlip Talk KICK OFF THE WALL Pt. 1 Ahead of First World Tour

Featured MV of the Day: “MAESTRO” by SEVENTEEN

As K-pop continues to dominate the globe, listeners must be wondering: is K-pop still mostly popular only in South Korea?

News

Featured MV of the Day: “MAESTRO” by SEVENTEEN

Which countries watch the most K-pop YouTube videos?

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KPOPWORLD #6 (Yves)

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