When ALL(H)OURS took the stage at Center Stage Theater in Atlanta this February, it was the midpoint of something the group had been building toward since they debuted just over two years ago – proof, in real time, that the appetite for what they do extends globally.

The group launched in January 2024 under Eden Entertainment, a label founded by Cho Hae-sung, the former JYP vice president behind the development of Stray Kids, TWICE, and ITZY. As of early 2025, Eden became a JYP family label, bringing ALL(H)OURS into a lineage that knows exactly how to build long-term fandoms. Seven members – Kunho, Youmin, Xayden, Minje, Masami, Hyunbin, and ON:N – made up the group from day one. Their name says it all: a play on "all ours" and "all hours," a commitment to full presence, all the time.

The early momentum was real. Three rookie award nominations across the 2024 MAMA Awards, the Hanteo Music Awards, and the Golden Disc Awards put them on the map before they'd even had the chance to settle into their second year. A European fancon in 2025 tested the international waters. North America was the logical next move.

ALL the HOURS, their first North American fancon, ran through February 2026 across eight dates: Jersey City, Toronto, Chicago, Atlanta, Dallas, San Jose, and Los Angeles, with a Puerto Rico stop that underlined how seriously the group takes reaching every corner of their fandom. The format – part live show, part fan experience, with interactive segments and soundcheck access built into the ticketing tiers – reflects a generation of K-pop groups that understands the difference between performing for an audience and performing with one. ALL(H)OURS, from everything seen on this run, get that distinction.

Less than a month after wrapping the North American leg, the group dropped NO DOUBT, their fifth mini album, on March 16th. The connection is explicit: the album was shaped by the energy of the touring experience itself, a harder and more assured record than its predecessor VCF. Title track "DEAD MAN WALKING" is a dark trap-rock hybrid rooted in witch house – not exactly the sound of a group playing it safe. As Xayden put it, it captures "ambitions and determination, that we will be moving forward until the very end, even in difficult and hopeless situations." For a group two years into their career and freshly back from their first run across two continents, that framing lands differently than it might have a year ago.

Our exclusive backstage shots from Atlanta tell their own story. Stage-ready, focused, somewhere between the work and the reward of it – that's where ALL(H)OURS are right now. And by the looks of things, they're just getting started.

This feature is taken from our fourth printed issue, available for purchase here.