KPOPWORLD #6 (Yves)

KPOPWORLD #6 (KEYVITUP X VAYONN)

KPOPWORLD #5

KPOPWORLD #4

Choi Yu Ree discusses Stay: Two, the closing chapter of her Stay series, exploring vulnerability, love, fear, and the quiet emotions that shape everyday life through her intimate songwriting.

Choi Yu Ree Is Staying True to Herself

LOONA (이달의 소녀, &quot;Girl of the Month&quot;) is a girl group formed by Blockberry Creative with one of the most ambitious pre-debut projects in K-pop history. From 2016 to 2018, each of the twelve members was individually introduced with her own solo single, music video, and lore before the full group debuted in August 2018. This elaborate rollout created an intricate &quot;LOONAVERSE&quot; mythology that captivated fans who dissected every visual clue and narrative connection. LOONA&#x27;s music spans a remarkable range of styles — from Chuu&#x27;s bubbly &quot;Heart Attack&quot; to the cinematic grandeur of &quot;Butterfly&quot; to the girl-crush energy of &quot;PTT (Paint the Town).&quot; The group gained a uniquely devoted international fandom, Orbits, who turned LOONA into an internet phenomenon long before the group achieved mainstream domestic success. Despite significant company controversies and member departures, LOONA&#x27;s creative ambition and the quality of their discography have ensured their place in K-pop history as one of the most artistically inventive groups of their generation.

LOONA

From LOONA to her evolution as a solo artist, Yves opens up about her journey, creative identity, and the challenges behind her growth in an honest, unfiltered conversation in 2026

The Self-Image of Yves

KEYVITUP is a five-member boy group under iNKODE, formed through the agency’s INTHE X Project. The lineup—Sena, Hyunmin, Taehwan, Rukia, and Jaein—was introduced step by step through pre-debut content, building anticipation around a team designed with a strong performance focus and a clear concept from the start. As part of a dual-group rollout, KEYVITUP was positioned with a trendy and dynamic identity, contrasting with its counterpart group. This concept highlights a more energetic and performance-driven style, setting the tone for their music and overall image even before debut. They are set to make their debut with the self-titled EP KEYVITUP, marking the official beginning of their activities. With pre-debut exposure, international stage appearances, and a defined concept, the group enters the scene with momentum and a clear direction moving forward.

KEYVITUP

For our latest Digital Cover, we sit down with HYUNMIN, TAEHWAN, SENA, JAEIN, and RUKIA to talk about their debut, finding their sound, writing and shaping their own music, the chemistry that holds them together, and where they want to take KEYVITUP next

KEYVITUP - The KPOPWORLD Digital Cover

If there’s one aspect of the K-pop promotional cycle that’s considered the most integral, it’s music shows and, consequently, music show wins

What Actually Is a Music Show Win – and How Do Groups Get Them?

A2O Entertainment, led by the return of SM founder Lee Soo-man, has announced the simultaneous debut of both a boy group and a girl group set for October 12, 2026

Lee Soo-man’s A2O Entertainment Set To Debut Boy and Girl Group Simultaneously

aespa whips up a banger with the "Whiplash" music video

SHINee is one of those K-pop groups who have become an iconic part of the K-pop culture.

SHINee MINHO goes monochrome for “Callback”

As a long-time fan, what I love most about SEVENTEEN is their versatility and their ability to continually surprise listeners with their music.

SEVENTEEN drops musical love letter to CARATs with "LOVE, MONEY, FAME" MV

DAY6’s leader Sungjin has finally made his much anticipated solo comeback on November 5, 2024.

A day in the mundane life of Sungjin, as seen in ‘30’ concept photos

I'm unsure how to feel about the growing number of K-pop idols releasing English-language singles lately.

NCT's Jaehyun serenades listeners with his impressive vocals in the music video for "Unconditional"

Today, we shall conclude the concept photo series of Kep1er’s sixth mini-album TIPI TAP.

Kep1er casts a playful look for “Connect N” concept photos

In October, Jennie debuted her lead single "Mantra" from her upcoming studio album, presenting a powerful message of girl power and female empowerment.

Jennie outlines the "Mantra" for girl power and empowerment in her English debut single

Kep1er’s comeback this month has been nothing short of impressive. The group has finally released its sixth mini album, TIPI TAP, and the songs are just impressive.

Kep1er kicks off a new connection with ‘Connect N’ concept photos

It’s quite rare for three members of the same group to release music in the same month, but BLACKPINK has delighted their fans with some incredible songs this month.

BLACKPINK's Lisa transports listeners to a dreamy Parisian romance in the ethereal "Moonlit Floor"

Yesterday, we saw Kep1er play ‘Love &amp; Seek’ in concept photos for its sixth mini-album TIPI-TAP.

Kep1er are ‘lost’ in ruffles and sweet dreams in Tipi-Tap concept photos

You must be living under a rock or in a cave on a faraway island if you haven’t heard the vivacious and enticing track "Apt." by BLACKPINK’s Rosé and Bruno Mars, marking their first collaboration.

Rosé and Bruno Mars deliver a vivacious pop-darling duet with the "Apt." MV

Jin, the oldest member of BTS, has truly come into his own and pushed his creative boundaries.

Comeback