STAYC

STAYC is a six-member girl group formed by High Up Entertainment, debuting in November 2020. The group — Sumin, Sieun, Isa, Seeun, Yoon, and J — holds the distinction of being produced by the legendary hitmaking duo Black Eyed Pilseung, known for crafting smashes for TWICE, Apink, and others. This production pedigree gave STAYC an immediately polished, radio-friendly sound from their very first release.

STAYC's "teen fresh" concept and catchy discography — including "SO BAD," "ASAP," "RUN2U," and "Teddy Bear" — have made them standouts in the fourth generation. "ASAP" in particular became a sleeper hit that dominated charts and went viral on social media. The group represents a refreshing middle ground in K-pop: neither overly cute nor aggressively girl-crush, but naturally charming and musically consistent. Their fandom, SWITH, has steadily grown as the group proves that quality pop songwriting and likeable personalities can build a dedicated audience without relying on spectacle or controversy.