Choi Yu Ree discusses Stay: Two, the closing chapter of her Stay series, exploring vulnerability, love, fear, and the quiet emotions that shape everyday life through her intimate songwriting.

Choi Yu Ree Is Staying True to Herself

LOONA (이달의 소녀, &quot;Girl of the Month&quot;) is a girl group formed by Blockberry Creative with one of the most ambitious pre-debut projects in K-pop history. From 2016 to 2018, each of the twelve members was individually introduced with her own solo single, music video, and lore before the full group debuted in August 2018. This elaborate rollout created an intricate &quot;LOONAVERSE&quot; mythology that captivated fans who dissected every visual clue and narrative connection. LOONA&#x27;s music spans a remarkable range of styles — from Chuu&#x27;s bubbly &quot;Heart Attack&quot; to the cinematic grandeur of &quot;Butterfly&quot; to the girl-crush energy of &quot;PTT (Paint the Town).&quot; The group gained a uniquely devoted international fandom, Orbits, who turned LOONA into an internet phenomenon long before the group achieved mainstream domestic success. Despite significant company controversies and member departures, LOONA&#x27;s creative ambition and the quality of their discography have ensured their place in K-pop history as one of the most artistically inventive groups of their generation.

LOONA

From LOONA to her evolution as a solo artist, Yves opens up about her journey, creative identity, and the challenges behind her growth in an honest, unfiltered conversation in 2026

The Self-Image of Yves

KPOPWORLD #6 (Yves)

KPOPWORLD #6 (KEYVITUP X VAYONN)

KPOPWORLD #5

KPOPWORLD #4

KEYVITUP is a five-member boy group under iNKODE, formed through the agency’s INTHE X Project. The lineup—Sena, Hyunmin, Taehwan, Rukia, and Jaein—was introduced step by step through pre-debut content, building anticipation around a team designed with a strong performance focus and a clear concept from the start. As part of a dual-group rollout, KEYVITUP was positioned with a trendy and dynamic identity, contrasting with its counterpart group. This concept highlights a more energetic and performance-driven style, setting the tone for their music and overall image even before debut. They are set to make their debut with the self-titled EP KEYVITUP, marking the official beginning of their activities. With pre-debut exposure, international stage appearances, and a defined concept, the group enters the scene with momentum and a clear direction moving forward.

KEYVITUP

For our latest Digital Cover, we sit down with HYUNMIN, TAEHWAN, SENA, JAEIN, and RUKIA to talk about their debut, finding their sound, writing and shaping their own music, the chemistry that holds them together, and where they want to take KEYVITUP next

KEYVITUP - The KPOPWORLD Digital Cover

If there’s one aspect of the K-pop promotional cycle that’s considered the most integral, it’s music shows and, consequently, music show wins

What Actually Is a Music Show Win – and How Do Groups Get Them?

KickFlip is a seven-member boy group under JYP Entertainment, consisting of Kyehoon, Amaru, Donghwa, Juwang, Minje, Keiju, and Donghyeon. The group was formed through the SBS audition program Loud and debuted in 2025. The group&#x27;s identity connects JYP&#x27;s idol training system with a more youthful, agile performance image. Because several members were already known from a survival-show context, KickFlip&#x27;s debut carried built-in curiosity around how the lineup would translate from trainee competition to a working group. The fandom is known as WeFlip. KickFlip is still early in its career, with its public identity centered on formation, lineup, and debut positioning rather than a long-established legacy.

KickFlip

KickFlip are ready to kick off a new chapter. Ahead of their first world tour in 2027, the JYP Entertainment rookies sit down with KPOPWORLD to discuss their new album KICK OFF THE WALL Pt. 1

KickFlip Talk KICK OFF THE WALL Pt. 1 Ahead of First World Tour

With their debut EP Youth Today, VAYONN are taking their first steps towards defining their identity as a group

VAYONN - The KPOPWORLD Digital Cover

LUNEDI released "CIRCLE" on 16 July 2026, her second single since stepping out from Weeekly under a new name that translates, fittingly, to the day she used to go by

LUNEDI: Same Day, Different Circle

From the late 2000s through the late 2010s, repackaged albums as a marketing strategy ruled the K-pop industry, selling additional copies of a single album by reissuing it with new tracks tacked on and an entirely new concept

What Happened to K-pop Repackaged Albums – and Why Are They Less Common?

RIIZE is a six-member boy group debuted by SM Entertainment in September 2023, marking the label&#x27;s first new boy group in seven years. The group — Shotaro, Eunseok, Sungchan, Wonbin, Seunghan (who later left in 2024) Sohee, and Anton — launched with the single &quot;Get A Guitar,&quot; a warm, acoustic-influenced track that departed from SM&#x27;s typical electronic sound. Their name combines &quot;Rise&quot; and &quot;Realize,&quot; symbolizing growth and the realization of dreams. RIIZE&#x27;s debut was met with enormous anticipation and commercial success, with pre-debut buzz generating massive social media engagement. The group has embraced a more accessible, &quot;emotional pop&quot; sound compared to SM&#x27;s other acts, appealing to a broad audience. Their fandom, BRIIZE, grew rapidly from pre-debut activities alone. Though a young group, RIIZE has already demonstrated strong momentum with chart-topping releases, and they represent SM Entertainment&#x27;s vision for the next chapter of their storied legacy of boy groups.

RIIZE

SM Entertainment have revealed that RIIZE is set to release a new single on October 26, titled “Insomnia”

RIIZE To Release Emotional Pop Single “Insomnia” in October

ITZY is a five-member girl group formed by JYP Entertainment, consisting of Yeji, Lia, Ryujin, Chaeryeong, and Yuna. They debuted in February 2019 with &quot;Dalla Dalla&quot;, a song built around self-acceptance, difference, and the refusal to fit neatly into other people&#x27;s expectations. ITZY&#x27;s early identity was direct and performance-forward. &quot;Icy&quot;, &quot;Wannabe&quot; and &quot;Not Shy&quot; expanded the same confidence-first message with sharper choreography, chant-like hooks, and a visual style that mixed teen crush, streetwear, and runway attitude. Their dances became a major part of the group&#x27;s public image, with Ryujin&#x27;s shoulder move in &quot;Wannabe&quot; standing out as one of the most recognizable fourth-generation choreography moments. The group&#x27;s strength is the way its members divide the performance picture. Yeji gives ITZY a precise leader and dance center, Lia brings a warmer vocal tone, Ryujin anchors the cool charisma, Chaeryeong adds technical dance detail, and Yuna gives the group a bright visual spark. Even when the music shifted into different textures, that balance kept ITZY recognizable as a group built around motion, confidence, and clean stage impact. ITZY&#x27;s fandom is known as MIDZY. Their place in K-pop comes from helping define the fourth-generation girl-group language of self-confidence: louder than simple cuteness, less dark than some girl-crush concepts, and built for fans who wanted slogans they could actually say back to themselves.

ITZY

CHAERYEONG of ITZY has announced that she will be making her solo debut on November 9 with the first mini album Lovesick

ITZY’s CHAERYEONG Announces Solo Debut, ‘Lovesick’

WayV is the Chinese-based fixed unit of SM Entertainment‘s ambitious NCT (Neo Culture Technology) project, debuting on January 17, 2019 as the fourth sub-unit of NCT. They are managed by SM Entertainment’s China-exclusive label, Label V. They debuted with the digital EP, The Vision. The group currently consists of 6 members; Kun, Ten, WinWin, Xiaojun, Hendery, YangYang

WayV

XIAOJUN of NCT sub-unit WayV is set to release his first solo mini album, titled Hey, Somebody, on October 26, 2026

WayV’s XIAOJUN To Release 1st Mini Album ‘Hey, Somebody’

A study by Professor Kim Jung-sup of Sungshin Women’s University reveals that only 19 of 1,182 K-pop groups that debuted between 1996 and 2025 achieved million-seller status with a single album

How K-pop Groups Achieve Million-Seller Status – And What It Means

BLACKPINK is a four-member South Korean girl group formed by YG Entertainment, consisting of Jisoo, Jennie, Rosé, and Lisa. They debuted on August 8, 2016 with Square One, led by &quot;Boombayah&quot; and &quot;Whistle,&quot; and arrived as YG&#x27;s first new girl group after 2NE1. From the beginning, the group was presented less as a large idol ensemble and more as four sharply individualized performers, each with a distinct vocal tone, visual identity, and public role. The group&#x27;s name captures the tension that became central to their image: &quot;black&quot; for a harder, more self-assured edge and &quot;pink&quot; for glamour, playfulness, and pop accessibility. Their music often builds around that contrast. Jennie and Lisa&#x27;s rap sections give many songs a clipped, percussive center, while Jisoo and Rosé&#x27;s vocals provide melodic lift and emotional color. This structure made BLACKPINK songs easy to recognize even across different producers, languages, and markets; the group could move from the spare whistle hook of their debut to the maximal drops of &quot;DDU-DU DDU-DU&quot; and still feel like the same act. BLACKPINK&#x27;s rise was also shaped by scarcity. Compared with many idol groups, they released relatively few songs in their first several years, which made each comeback feel closer to an event than a routine promotional cycle. That strategy had tradeoffs, but it concentrated public attention on a small set of songs, videos, styling choices, and stage moments. Tracks such as Kill This Love, How You Like That, Pink Venom, and Shut Down became reference points for a global-facing K-pop style built around impact, visual clarity, and immediately repeatable hooks. Their international growth came from more than chart performance. BLACKPINK connected K-pop&#x27;s idol system with the language of global pop, luxury fashion, digital fandom, and festival stages. They were the first Korean girl group to perform at Coachella in 2019 and returned in 2023 as the first K-pop act to headline the festival. Collaborations with Western pop artists, major fashion-house relationships, and an unusually large YouTube and social-media footprint helped make the members visible to audiences who did not necessarily follow Korean music closely. As individual artists, all four members developed major careers in music, acting, fashion, and brand work, making BLACKPINK one of the clearest examples of a modern K-pop group whose group identity and solo identities reinforce each other. After renewing with YG for group activities, the members&#x27; individual paths became more independent while BLACKPINK remained active as a shared brand and performance unit. Their significance is not only that they broke records, but that they helped normalize a model where a K-pop girl group could operate simultaneously as an idol act, a global pop project, and a set of four standalone celebrity careers. The fandom is known as BLINK.

BLACKPINK

BLACKPINK’s JISOO is bringing her solo universe into streetwear with “JISOO CLICK by Off-White,” a limited-edition Fall/Winter 2026 capsule inspired by her single “CLICK”

JISOO Makes It “CLICK” With New Off-White Collaboration

Just like social media, blogs, and forums have been hubs for K-pop fans to socialize, K-pop gaming has done the same

The Evolution of K-pop Games: From Fan-Oriented Activities To A Multi-Billion Dollar Industry

Fifth-gen groups have taken over this week’s K-pop releases, including the joint debut of A20 Entertainment’s newest boy and girl groups — A20 LITE and A20 SOUL — and the latest dance-heavy comeback from NCT WISH

Comeback Corner: NCT WISH, A20 LITE, A20 SOUL & MORE

Red Velvet is a five-member girl group formed by SM Entertainment, debuting in August 2014. The group -- Irene, Seulgi, Wendy, Joy, and Yeri (who joined in 2015) -- is built around a dual-concept identity: the bright, playful &quot;Red&quot; side and the darker, experimental &quot;Velvet&quot; side. This duality gave them enormous creative range and became their defining artistic trademark. The &quot;Red&quot; side gave the group some of K-pop&#x27;s most vivid pop singles, including &quot;Dumb Dumb,&quot; &quot;Russian Roulette,&quot; &quot;Red Flavor,&quot; and &quot;Power Up.&quot; The &quot;Velvet&quot; side leaned toward smoother R&amp;B, darker synth textures, and slower-burning drama on songs such as &quot;Automatic,&quot; &quot;Bad Boy,&quot; and &quot;Psycho.&quot; Instead of treating those modes as separate eras, Red Velvet made the contrast part of the brand: sweet could turn strange, elegant could become unsettling, and experimental choices could still land as pop. That range made Red Velvet especially important as an album group. Their title tracks often drew the most attention, but fans and critics also paid close attention to B-sides, vocal arrangements, and the way the members&#x27; tones fit together. Wendy&#x27;s vocal clarity, Seulgi&#x27;s performance edge, Joy&#x27;s color, Irene&#x27;s cool center, and Yeri&#x27;s later addition gave the group a layered sound that could handle both bright hooks and more atmospheric material. Red Velvet&#x27;s influence comes from their refusal to settle into one easy lane. They could be playful without feeling lightweight, polished without becoming predictable, and weird without losing the listener. Their fandom is known as ReVeluv, and the group&#x27;s place in K-pop rests on that balance: a major SM girl group with mainstream hits, deep-cut credibility, and a catalog that made adventurous pop feel normal.

Red Velvet

WENDY of Red Velvet is set to make her solo comeback in November, over a year since her previous solo release

VAYONN - The KPOPWORLD Digital Cover

LUNEDI: Same Day, Different Circle

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Choi Yu Ree Is Staying True to Herself

The Self-Image of Yves

News

What Happened to K-pop Repackaged Albums – and Why Are They Less Common?

RIIZE To Release Emotional Pop Single “Insomnia” in October

ITZY’s CHAERYEONG Announces Solo Debut, ‘Lovesick’

WayV’s XIAOJUN To Release 1st Mini Album ‘Hey, Somebody’

How K-pop Groups Achieve Million-Seller Status – And What It Means

JISOO Makes It “CLICK” With New Off-White Collaboration

The Evolution of K-pop Games: From Fan-Oriented Activities To A Multi-Billion Dollar Industry

Comeback Corner: NCT WISH, A20 LITE, A20 SOUL & MORE

Red Velvet’s WENDY Announces Solo Comeback for November

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