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Rising rookie groups KEYVITUP and VAYONN share a creator, a company, and a beginning. Both groups came through iNKODE's INTHE X project before splitting into two separate acts – KEYVITUP debuting first in April with their self-titled EP, VAYONN following in July with Youth Today
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Is K-pop Becoming More Physical as Korea’s Digital Market Slows?
K-pop’s relationship with music consumption is changing. As South Korea’s domestic streaming figures decline, physical album sales are reaching new highs, raising questions about how listeners discover music and how the industry measures success
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From B.A.P to his evolving solo career, ZELO reflects on artistic growth, genre experimentation, and trusting his instincts as he enters a new chapter with VLACKSQUAD




















