MONSTA X is a boy group formed through the survival show No.Mercy and debuted under Starship Entertainment in May 2015. The group is associated with a powerful performance image built around Shownu, Minhyuk, Kihyun, Hyungwon, Joohoney, and I.M, with Wonho as a former member. Their sound often leans muscular: EDM drops, hip-hop percussion, dark synths, and choruses designed for heavy choreography. MONSTA X became one of the most forceful performance groups of their generation through a run that moved from the breakthrough energy of &quot;Dramarama&quot; to the sharper drama of &quot;Love Killa.&quot; At the same time, their vocal line and later English-language work showed a smoother R&amp;B and pop side that softened the edges without removing the group&#x27;s intensity. MONSTA X became especially important in the bridge between Korean idol promotion and Western touring. They pursued English-language releases, appeared on American media, and built a strong international audience while keeping a clear group identity. Their fandom, Monbebe, is known for loyalty through lineup changes, military service periods, solo work, and long gaps between full-group schedules. The group&#x27;s legacy rests on consistency and stamina. MONSTA X did not need to reinvent themselves every comeback; they refined a recognizable image of power, charisma, and emotional loyalty. That made them a template for later boy groups that wanted to look tough on stage while still building a close, fan-centered identity off it.

MONSTA X

MINHYUK has always been known for his energy on stage with MONSTA X, but Reaching offers something more understated. Built around warmth, sincerity and a simple desire to connect

MINHYUK on “Reaching,” Honest Music and What's Next

WONHO has given KPOPWORLD an exclusive look inside the making of his new album CORE, sharing the songs that shaped the album alongside the tracks he's been reaching for lately

Kurated: WONHO Curates an Exclusive ‘CORE’ Playlist

KPOPWORLD #5

KPOPWORLD #4

KPOPWORLD #3

KPOPWORLD #2 (Poster Version)

&amp;TEAM is a nine-member Japanese boy group under YX Labels (formerly HYBE Labels Japan). The group was formed through the survival program &quot;&amp;Audition - The Howling&quot; and debuted in December 2022 with their first extended play &quot;First Howling: Me&quot;. The group consists of EJ, Fuma, K, Nicholas, Yuma, Jo, Harua, Taki, and Maki, with EJ serving as the leader. Several members, including K, Nicholas, EJ, and Taki, previously participated in the survival show I-LAND before being selected for HYBE&#x27;s Japanese global debut project. Before their official debut, the group released the digital single Under the Skin, which introduced their storyline and concept. Their debut EP, First Howling,e followed shortly afterward, marking the beginning of the group&#x27;s &quot;First Howling&quot; series of releases. Although primarily active in Japan, &amp;TEAM promoted internationally and later expanded into Korea with Korean-language releases and promotions. Their fandom name is LUNÉ, representing fans who support the group like the moon lighting the night sky.

&TEAM

In our Issue 5 print cover story, MAKI of &amp;TEAM speaks candidly on what it feels like to go viral – and why it's more complicated than it looks

IN REFLECTION MAKI: &TEAM

Cortis, is a South Korean boy band formed by Big Hit Music. The group consists of five members: Martin, James, Juhoon, Seonghyeon, and Keonho. They debuted on August 18, 2025, with the digital single “What You Want&quot; followed by their first EP, &quot;Color Outside the Lines&quot;. The group’s name is derived from the phrase “Color Outside the Lines,” reflecting their concept of creative freedom and nonconformity. Cortis has been promoted as a self-producing “creator crew,” with members participating in songwriting, choreography, and visual direction. Blending pop, hip-hop, and experimental elements, the group gained early attention for their performance skills, self-produced content, and strong rookie-year sales, establishing them as one of Big Hit Music’s newer generation acts.

CORTIS

CORTIS are taking their debut world tour to cinema screens worldwide on August 13 and 14, broadcasting live from LA's YouTube Theater with a 30-minute pre-show made exclusively for the release

CORTIS To Bring Debut World Tour To Cinemas Worldwide In August

BIGBANG is a South Korean boy group formed by YG Entertainment, debuting in 2006 and becoming one of the most influential acts in K-pop history. The current profile centers on G-Dragon, Taeyang, and Daesung, with T.O.P and Seungri tied to earlier chapters of the group. The group&#x27;s importance comes from how strongly it changed expectations for idol music and image. BIGBANG made self-production, individual fashion identity, and genre-blending central to its appeal, with G-Dragon&#x27;s songwriting and public style playing a major role in the group&#x27;s reputation. Musically, BIGBANG moved through hip-hop, R&amp;B, electronic pop, ballads, and festival-sized dance tracks without losing a recognizable identity. Songs such as &quot;Lies,&quot; &quot;Haru Haru,&quot; &quot;Fantastic Baby,&quot; and &quot;Bang Bang Bang&quot; became reference points for later idol groups trying to balance mainstream hooks with stronger artist branding. The members also became major solo figures, which helped the group feel less like a standard idol team and more like a collection of distinct pop stars. That individual power brought both longevity and complications, especially as military service, controversies, and member departures changed the group&#x27;s public shape. The fandom is known as V.I.P. BIGBANG is a defining second-generation group whose impact on K-pop music, fashion, performance, and global ambition is difficult to separate from the genre&#x27;s modern history.

BIGBANG

G-Dragon became the first Asian rapper in Nike's history to land a creative collaboration with the Swoosh in 2019 – not an ambassadorship, a partnership built entirely around his own aesthetic logic

How G-Dragon Built the Most Important Nike Partnership in K-Pop History

Four years of silence, and Choi Yoojung breaks it by naming exactly what she's aiming for. "Perfect Target" is the first release she's written and composed herself

Four Years Later, Choi Yoojung Finally Names Her Perfect Target

STAYC is a six-member girl group formed by High Up Entertainment, debuting in November 2020. The group — Sumin, Sieun, Isa, Seeun, Yoon, and J — holds the distinction of being produced by the legendary hitmaking duo Black Eyed Pilseung, known for crafting smashes for TWICE, Apink, and others. This production pedigree gave STAYC an immediately polished, radio-friendly sound from their very first release. STAYC&#x27;s &quot;teen fresh&quot; concept and catchy discography — including &quot;SO BAD,&quot; &quot;ASAP,&quot; &quot;RUN2U,&quot; and &quot;Teddy Bear&quot; — have made them standouts in the fourth generation. &quot;ASAP&quot; in particular became a sleeper hit that dominated charts and went viral on social media. The group represents a refreshing middle ground in K-pop: neither overly cute nor aggressively girl-crush, but naturally charming and musically consistent. Their fandom, SWITH, has steadily grown as the group proves that quality pop songwriting and likeable personalities can build a dedicated audience without relying on spectacle or controversy.

STAYC

Six years into their run, STAY’s latest EP doubles down on exactly what makes them STAYC – the fizzy synths, the bright top end, the confidence that's carried them since "ASAP"

STAYC’s 2:L0VE Settles the Score on Their Identity

ASTRO is a four-member boy group under Fantagio. Originally debuting as six members, the group entered the industry with their first mini album &quot;Spring Up&quot;, quickly gaining attention for their bright concept and strong performance skills. The original lineup consisted of MJ, JinJin, Cha Eun-woo, Moon Bin, Rocky, and Sanha, establishing a well-balanced team recognized for both musical and variety presence. In their early years, ASTRO built a steady discography with releases such as &quot;Summer Vibes&quot;, &quot;Autumn Story&quot;, and the &quot;Dream&quot; series, while also expanding their reach through concerts and international promotions. Their growth continued with their first full-length album &quot;All Light&quot; and subsequent releases including &quot;Blue Flame&quot;, &quot;Gateway&quot;, and &quot;All Yours&quot;, solidifying their place in the industry with a consistent sound and evolving image. The group also explored unit activities, including Moon Bin &amp; Sanha and JinJin &amp; Rocky, further showcasing their versatility. :contentReference[oaicite:0] Over time, ASTRO experienced significant changes, including Rocky’s departure and the passing of Moon Bin in 2023, marking a deeply emotional period for the group and fans. Despite these challenges, the group has continued activities as four members, releasing commemorative and special projects such as &quot;Circles&quot;, &quot;Twilight&quot;, and &quot;Moon&quot;, reflecting both their growth and enduring bond as they move forward together.

ASTRO

YOON SAN-HA has been in the industry longer than most people realise. He joined Fantagio as a trainee in his early teens, debuted as the youngest member of ASTRO in 2016

YOON SAN-HA Is Ready To Be Himself

Consent became K-pop's defining theme last week, spanning BTS' Grammys protest, Waterbomb Festival debates, and artists like DAY6's Young K forging closer ties with the general public&nbsp;

Last Week In K-pop, Interpreted (July 27 - July 31, 2026)

MAMAMOO is a four-member vocal powerhouse girl group formed by RBW Entertainment, debuting in June 2014. Consisting of Solar, Moonbyul, Wheein, and Hwasa, the group immediately stood out for their exceptional live vocals, jazz and retro-influenced sound, and playful on-stage chemistry. Their debut track &quot;Mr. Ambiguous&quot; showcased a level of vocal ability rare among rookie groups and earned critical acclaim. Over the years, MAMAMOO built a reputation as one of K-pop&#x27;s most talented and entertaining live acts, with hits like &quot;Um Oh Ah Yeh,&quot; &quot;Décalcomanie,&quot; &quot;Starry Night,&quot; and &quot;HIP.&quot; Each member has also found significant solo success, with Hwasa in particular becoming a cultural icon. The group&#x27;s fandom, MooMoo, appreciates their authenticity and musicality. Though members eventually moved to different agencies, MAMAMOO has continued to reunite for group activities, proving the strength of their bond.

MAMAMOO

MAMAMOO are finally back, and this time, all four of them came together to make it happen. 4WARD marks the group's first full release as a unit since 2022's MIC ON, a gap of more than three years

MAMAMOO: Twelve Years and Counting

KiiiKiii is a five-member girl group under Starship Entertainment, consisting of Jiyu, Leesol, Sui, Haum, and Kya. The group began its rollout in 2025 with &quot;I Do Me&quot; and built its debut era around a confident, self-directed image. As a newer Starship group, KiiiKiii carries attention from the company&#x27;s girl-group history while needing a distinct identity of its own. Their early presentation leans youthful but assertive, with styling and performance choices that frame the members as a compact team rather than a loose collection of rookies. The fandom is known as TiiiKiii. KiiiKiii is still early in its career, but its debut identity is clear: a compact Starship girl group built around self-possession, youthful confidence, and a team image still being defined through its first releases.

KiiiKiii

Certain types of marketing have become customary in the K-pop industry. From initial concept photos and movie-style trailers to teasers and mash-ups, new albums come with a whole host of content for fans to pick apart ahead of release

A New Era of K-pop Marketing: Why KiiiKiii’s Travel Website Works

This week’s K-pop releases embrace endings, nostalgia, and fresh starts, from KARD’s farewell to POW, ONEWE, NouerA, and P1Harmony’s distinct takes on summer and the past. Check out our latest roundup in this week’s Comeback Corner

Comeback Corner: KARD, ONEWE, POW & More

NewJeans is a girl group launched by ADOR in 2022, originally introduced with Minji, Hanni, Danielle, Haerin, and Hyein. Their debut was unusual: instead of a long teaser cycle, ADOR introduced the group through a surprise rollout led by &quot;Attention&quot;, followed quickly by &quot;Hype Boy&quot;, &quot;Cookie&quot; and their first EP. The group&#x27;s early image felt deliberately low-friction compared with much of fourth-generation K-pop. NewJeans leaned into natural styling, soft choreography, conversational vocals, and production influenced by 2000s R&amp;B, UK garage, jersey club, and light dance-pop. That understated approach became the point: records like &quot;Ditto&quot; and Super Shy were catchy without feeling overbuilt, helping shift the broader sound of girl-group pop toward smoother textures and shorter, replayable hooks. NewJeans&#x27; impact is also inseparable from presentation. Their videos, graphic design, choreography, and fashion choices treated the group less like a traditional idol launch and more like a youth-culture project with a specific visual world. That made the members feel immediately recognizable even when the songs were restrained. The fandom is known as Bunnies or Tokkis. The group&#x27;s later public story became tied to major corporate conflict around ADOR and HYBE, but their musical impact remains clear. NewJeans changed the temperature of K-pop quickly: softer, more casual, more design-conscious, and still massively public-facing. Their catalog is short compared with older top groups, but the influence of their first run is already large.

NewJeans

ADOR has announced that NewJeans’ “How Sweet” has reached 300 million streams on Spotify, as of last Saturday. It becomes the ninth song from the group to breach the 300 million mark

NewJeans’ “How Sweet” Reaches 300 Million Streams Ahead of Possible Comeback

EXO is a South Korean-Chinese boy group formed by SM Entertainment in 2012. Originally debuting as two subunits — EXO-K (Korean) and EXO-M (Chinese) — the group quickly became one of the biggest acts in K-pop history with hits like &quot;Growl,&quot; &quot;Call Me Baby,&quot; and &quot;Monster.&quot; Their synchronized choreography, powerful vocals, and theatrical concepts helped define the third generation of K-pop and earned them the nickname &quot;Kings of K-pop.&quot; Over the years, EXO has sold millions of albums, held massive world tours, and seen their members flourish in solo careers spanning music, acting, and variety shows. Members like Baekhyun, D.O., and Chen have become household names in South Korea. Despite mandatory military enlistments creating periods of group inactivity, EXO&#x27;s dedicated fanbase, known as EXO-L, has remained fiercely loyal, ensuring the group&#x27;s legacy endures well into the 2020s.

On July 29, EXO’s Sehun released a surprise Chinese-language single, titled “Fade,” featuring NCT WISH’s Sion. Released as part of a project for Warner Music China

Four Years Later, Choi Yoojung Finally Names Her Perfect Target

STAYC’s 2:L0VE Settles the Score on Their Identity

News

YOON SAN-HA Is Ready To Be Himself

Last Week In K-pop, Interpreted (July 27 - July 31, 2026)

MAMAMOO: Twelve Years and Counting

How G-Dragon Built the Most Important Nike Partnership in K-Pop History

A New Era of K-pop Marketing: Why KiiiKiii’s Travel Website Works

Comeback Corner: KARD, ONEWE, POW & More

IN REFLECTION MAKI: &TEAM

NewJeans’ “How Sweet” Reaches 300 Million Streams Ahead of Possible Comeback

EXO’s Sehun Releases Surprise Chinese Single “Fade,” Featuring NCT WISH’s Sion

Exclusive

MINHYUK on “Reaching,” Honest Music and What's Next

Kurated: WONHO Curates an Exclusive ‘CORE’ Playlist

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