What is HYBE Corporation?

HYBE Corporation (officially known as Hybe Co., Ltd. or by its Korean name 하이브) is a South Korian multinational multimedia/entertainment company. It was founded originally as Big Hit Entertainment in 2005 by Bang Si-hyuk. Big Hit Entertainment eventually grew to invest in real estate, technology, and more, making its original name obsolete. Eventually, Big Hit Entertainment was renamed Big Hit Music and made a subsidiary. The rest of the company was renamed HYBE, which is spelled the same way as the English word “HIVE” in Korean.

In April of 2021, HYBE officially merged with Scooter Braun's Ithaca Holdings. Ithaca Holdings works with American stars like Justin Bieber and Ariana Grande. It also owns Taylor Swift’s former label, Big Machine Records. Other subsidiaries include Source Music, Pledis Entertainment, Belift Lab, KOZ Entertainment, and ADOR.