Jin's Impact as Gucci's Global Ambassador Shatters Social Media Records

Not long ago, BTS member Jin made headlines when he was announced as the Global Ambassador for Gucci. The news took the fashion world by storm, quickly spreading across social media and even crashing Gucci's website. Within just one day, sales reportedly spiked by 15%. Now, Jin's influence is being further demonstrated through the staggering engagement rates on Gucci's social media posts.

On X (formerly known as Twitter), Jin's welcome post on Gucci's official account has garnered an impressive 112,000 likes, setting a new record for the brand. This achievement pushed the previous record, held by Harry Styles with 111,000 likes, to second place. Jin’s popularity has clearly made a significant mark on the platform.

The impact of Jin's ambassadorship is even more evident on Instagram. His welcome post has become Gucci's most-liked post of all time and the most commented on, with over 3.5 million likes and more than 40,000 comments. To put this into perspective, Jin’s post reached 1.7 million likes in just under 6 hours, quickly surpassing the previous record held by Kendall Jenner, who had 1.6 million likes.

Jin's overwhelming influence on social media underscores his status as a global icon, not just in music but also in fashion. His partnership with Gucci has already proven to be a monumental success, both for the brand and for Jin himself.