SM Entertainment Accused of Manipulating Public Opinion Against HYBE

In a recent controversy, SM Entertainment has come under fire for allegedly manipulating public opinion against HYBE. Reports suggest that SM Entertainment used underhanded tactics to influence online fans negatively towards their competitor.

According to the allegations, SM Entertainment employed a public relations company, Astraphe, to carry out this viral marketing campaign. The goal was to sway public opinion by releasing positive articles about SM Entertainment while disseminating negative ones about HYBE.

The controversy came to light through a Telegram conversation, which revealed that Astraphe had been tasked with this viral marketing strategy on behalf of SM Entertainment, starting on March 1. This revelation has sparked significant backlash from fans and industry insiders alike.

As the situation continues to unfold, many are calling for transparency and accountability from SM Entertainment. The incident has also raised broader concerns about the ethical implications of such tactics within the entertainment industry.