RIIZE

RIIZE is a six-member boy group debuted by SM Entertainment in September 2023, marking the label's first new boy group in seven years. The group — Shotaro, Eunseok, Sungchan, Wonbin, Seunghan (who later left in 2024) Sohee, and Anton — launched with the single "Get A Guitar," a warm, acoustic-influenced track that departed from SM's typical electronic sound. Their name combines "Rise" and "Realize," symbolizing growth and the realization of dreams.

RIIZE's debut was met with enormous anticipation and commercial success, with pre-debut buzz generating massive social media engagement. The group has embraced a more accessible, "emotional pop" sound compared to SM's other acts, appealing to a broad audience. Their fandom, BRIIZE, grew rapidly from pre-debut activities alone. Though a young group, RIIZE has already demonstrated strong momentum with chart-topping releases, and they represent SM Entertainment's vision for the next chapter of their storied legacy of boy groups.