Thailand and India love K-pop. Like a lot. – By The Numbers

According to a survey of 26 countries done in 2023, it looks like K-pop listeners in Thailand and India spend just shy of 21 hours a month interacting with K-pop. Listening to it, reading about it, seeing concerts. The two countries are actually tied for first place for the countries that spend the most time on K-pop outside of South Korea. Listeners from both countries spent an average of 20.8 hours a month on K-pop.