BLACKPINK’s ROSÉ is bringing her signature aesthetic to London this summer with the launch of a limited-time [ROSIE] Pop-Up Store. Open from Saturday 9 August to Monday 18 August, the store will be located at 4 Flitcroft Street, London WC2H 8DJ — right in the heart of central London, just steps from Tottenham Court Road. 

Timed to align with BLACKPINK’s upcoming London concert, the pop-up gives fans the chance to explore a physical extension of ROSÉ’s world. First announced via social media on July 17 by Magic Sound, the store is expected to feature exclusive [ROSIE] merchandise, visual displays, and personal curation that reflects the artist’s refined, emotionally grounded style. 

London marks the latest stop in the expanding [ROSIE] pop-up series, which has already drawn massive fan interest in Seoul, Beijing, and most recently Kuala Lumpur. Each city has seen sold-out collections, with fans eager to pick up limited-edition items that channel ROSÉ’s distinct sensibility: minimal, polished, expressive.

While the product range for the London store hasn’t been revealed yet, previous launches have included lifestyle pieces, fashion items, and small collectibles inspired by the album and her hit singles “APT” and “Number One Girl”. Given the demand in previous cities, early arrival is likely essential.

Known for her distinct visual style and emotional sensibility, ROSÉ’s solo branding has always leaned toward the introspective and understated. For UK BLINKs and global fans visiting for the concert, it’s a physical extension of the artist’s world and another reason to make the trip into central London.

Whether you’re heading to BLACKPINK’s concert or just passing through central London, the [ROSIE] store offers a rare chance to connect with the solo identity of one of K-pop’s most magnetic stars in her own visual language, on her own terms.

Elsewhere, the store will also hit Paris at 23 Rue du Pont aux Choux from 26 July to 4 August.

More details on store hours and product previews are expected soon.