KPOPWORLD #5

KPOPWORLD #4

KPOPWORLD #3

KPOPWORLD #2 (Poster Version)

Set to Take Over Alamodome Oct. 28–31, 2026

KPOPWORLD Festival & Worldwide Dance Competition

For their new album &lt;itsnotover&gt;, idntt sat down with KPOPWORLD to talk about where they've been, what this group has demanded of them, and what they refuse to let go of

idntt: The KPOPWORLD Digital Cover

Closing a trilogy is easy. Closing it by handing the story back to the people who lived it is something else. EPEX's Youth: Epilogue wraps up two years and three albums of coming-of-age storytelling

EPEX Talks Youth Epilogue, Ownership and Growth

On July 14, inner beauty brand LifePharm announced that genderless group XLOV will become their newest Global Ambassadors. The brand is known for their viral dietary Mood Change Alpha Plus range, described as self-care for K-pop idols

XLOV Announced as Ambassadors for Inner Beauty Brand LifePharm

K-pop’s contract system has undergone many changes since the industry’s inception in the 1990s. From 13-year slave contracts to a reduced term of seven years — with options for renegotiation

K-pop’s Contract System, Explained – And Why So Many Artists Are Leaving Big Labels

On Sunday, July 19, BTS performed “Dynamite” at the final of the FIFA World Cup as part of the competition’s first ever half-time show. Alongside legendary artists such as Madonna, Coldplay, Shakira and Justin Bieber, the septet made history in front of 83,000 attendees

BTS Performs at Half-Time Show of FIFA World Cup Final 2026

JISOO swapping the Dior front row for Salomon's trail-ready gorpcore sounds like a dramatic pivot. It's actually the next logical move from someone who has spent years building one of K-pop's most versatile brand portfolios – Dior, Alo Yoga, and now Salomon

From Lady Dior to the Trail JISOO’s Salomon Era Is Transforming K-pop’s Sportswear Viewpoint

On July 17, Kep1er’s Xiaoting announced her solo single, “LEGEND,” and its July 30 release via a cryptic Instagram post. This will be Xiaoting’s first solo project, following group activities as a member of Kep1er

Kep1er’s Xiaoting to Release First Solo Single “LEGEND”

From BBGIRLS’ sunny visuals to Sunmi’s rainy cityscapes, last week’s K-pop releases ranged across seasons and eras, led by idntt, SEVENTEEN’s Dino (as Picheolin) and SUPER JUNIOR’s veteran duo

Comeback Corner: idntt, SUNMI, Dino & More

On July 19, 2025, JYP Entertainment girl group TWICE opened their &lt;THIS IS FOR&gt; World Tour at Incheon’s Inspire Arena. A year on, the group returned to South Korea for three consecutive encore shows at Seoul’s KSPO Dome from July 10 to July 12, 2026

TWICE: <THIS IS FOR> World Tour and The End of an Era

BigHit Entertainment has announced that BTS will release a music video for ARIRANG B-side “NORMAL” on July 17, 2026, exclusively on Spotify. A teaser depicts the group side-by-side in a bathroom, as BTS take on a comedic approach

BTS Announces “NORMAL” Music Video, to be Released Exclusively on Spotify

On July 16, JYP Entertainment subsidiary INNIT Entertainment revealed the first three members of the company’s new girl group, OURBIRTHDAY, via a concept film. The video, titled “ERROR 502: Bad Gateway,” serves as an introduction to the girls and to a horror-esque concept

First Look at JYP Entertainment’s New Girl Group OURBIRTHDAY

Memorable and creative album packaging is a crucial marketing strategy of the K-pop industry, both to cement a group’s visual identity and to incentivize fans to pick up a copy. In the beginning, it was the standard jewel case, but gradually, K-pop albums evolved into collectible items in their own right

SM Entertainment Is Rewriting the Rules of K-pop Album Packaging

On July 15, SM Entertainment announced that all seven current members of NCT 127 – JOHNNY, TAEYONG, YUTA, DOYOUNG, JAEHYUN, JUNGWOO, and HAECHAN – have renewed their contracts with the company

All Members of NCT 127 Renew Contracts with SM Entertainment

ATEEZ didn't build one visual world for GOLDEN HOUR Part.5. They built three. Luxury formalism, streetwear maximalism, editorial bohemianism – each one pulling from a different corner of fashion's referential map

How ATEEZ Built Their Most Ambitious Fashion Narrative Yet on ‘GOLDEN HOUR: Part.5

Dino, the youngest member of 3rd generation powerhouse SEVENTEEN, is set to release his first solo album Gilboard on August 3, 2026, under the name of his alter-ego, Picheolin

News