P1Harmony Expands Global Presence with Pop-Up Stores for New Mini-Album ‘SAD SONG’

P1Harmony is reaching new heights by opening pop-up stores both in South Korea and abroad, as part of the promotional activities for their latest release. To celebrate the comeback and the launch of their seventh mini-album, SAD SONG, on September 20, the group opened a special pop-up store that ran from September 20 to 26 at U-PLEX in Hyundai Department Store’s Sinchon branch in Seoul.

The pop-up store not only sold the new album but also offered a variety of exclusive merchandise for fans. Visitors had the chance to purchase limited-edition items and immerse themselves in the ‘Hero’ concept of the mini-album through specially designed themed spaces.

In addition to the main store, P1Harmony extended their promotions across various locations. Multiple pop-up events and lucky draws were held at Everline, Soundwave, and Who’s Fan Café in The Hyundai Seoul, creating even more opportunities for fans to engage with the group’s latest project.

By combining music and fan events, P1Harmony has continued to strengthen their international reach. These pop-up stores provide fans with a unique experience and mark another step in the group's growing global influence. Fans around the world eagerly anticipate similar events in their regions.