NewJeans, New Image?

Historically, NewJeans has been known for their bright clothes and cute style. But this recent collaboration with renowned Canadian photographer Petra Collins marks a significant departure from their usual aesthetic.
Petra Collins has worked with no shortage of superstars. Everyone from Carly Rae Jepsen and Olivia Rodrigo to Lil Yachty and Cardi B have been under her lens. And she herself was labeled an "it girl" by Vanity Fair and The New Yorker for her work as a model.
No wonder NewJeans decided to go for it when she suggested a spooky, horror movie-inspired concept for this photoshoot. See how it turned out below.






