MINISO is bringing the world of KPop Demon Hunters into stores across the UK, with its highly anticipated merchandise collection launching on Friday, 23 October. Available online and in-store, the range spans collectible figures, plush toys, accessories and character-inspired goodies celebrating the global hit.

The collection draws on the film’s colourful cast, including HUNTR/X members Rumi, Mira and Zoey, alongside the Saja Boys and fan-favourite supernatural companions Derpy and Sussie. The extensive range includes miniature character figures, plush toys, pins, photocards, photocard holders, drink bottles, bags and caps, giving fans plenty of ways to bring their favourite characters from the film into their everyday lives.

The launch arrives as KPop Demon Hunters continues to demonstrate its remarkable staying power. Since its release, the film has grown beyond a streaming hit into a wider pop culture phenomenon, bringing together K-pop, animation and fantasy in a way that has resonated with audiences around the world. Its music, characters and visual identity have fuelled fan discussions, online trends and a growing appetite for merchandise that allows audiences to engage with the franchise beyond the screen.

That enthusiasm has also helped establish the film as a significant crossover between entertainment and consumer culture. From its fictional idol groups to its distinctive character designs, KPop Demon Hunters offers a wealth of material for collectibles, apparel and lifestyle products. MINISO’s expansive collection reflects that appeal, catering to fans interested in everything from display-worthy figures to plush companions and everyday accessories.

With the collection arriving in stores and online, MINISO is tapping into the continued momentum behind KPop Demon Hunters, turning the film’s distinctive world into a growing range of merchandise for fans to collect.

The MINISO KPop Demon Hunters collection launches in the UK on 23 October. Visit MINISO UK for online shopping.