Breakout boy group LNGSHOT have been chosen as the first artist to benefit from a new partnership between Kakao Entertainment and Atlantic Music Group (AMG), according to Kakao Entertainment.

The two companies are teaming up for a joint initiative named “Global K-Pop Super IP.” Its aim is to increase promotion for K-pop groups on a global scale, pushing their visibility overseas by drawing on the combined knowledge of strategies from the K-pop industry and from Western music industries as well as the two companies’ connections and resources.

Kakao Entertainment have chosen one of their own boy groups, MOVE VISION’s LNGSHOT, as the first artist of the project, with a specific focus on their upcoming mini album S.W.I.S.H. The album is scheduled for release on November 10, and with this partnership will receive additional promotion in North America.

It is likely to prove effective, if Atlantic Music Group’s track record is anything to go by. The label currently represents artists such as Bruno Mars and ROSÉ, and have led many successful artists over the last 75 years. Owned by Warner Music Group, it consists of three branches: 300 Entertainment, 10K Projects, and Atlantic Records. The resources and reach of the label, especially in the United States where it was founded and continues to be primarily based, are extensive.

LNGSHOT is a natural choice for the partnership. Aside from the timing of the release of S.W.I.S.H being convenient here, the group have already demonstrated that they have a certain global appeal that can be capitalised upon. Their music and concept lean towards Western hip-hop and songs like “Moonwalkin’” have found a place on mainstream international charts, entering the Top 40 on U.S. radio charts in early October. That track being the title of their debut EP is even more significant, as it indicates that this is only the beginning of LNGSHOT’s potential success.

“We’re thrilled to continue expanding our reach into K-pop through this important partnership with Kakao Entertainment and looking forward to working alongside some of the best talent coming out of Asia, LNGSHOT being the first,” said Gelareh Rouzbehani, Senior Vice President at Atlantic Music Group and leader of the project in a recent press release.

K-pop as a genre continues to grow in popularity across North America and elsewhere in other international regions, and this partnership is also an acknowledgement of that fact and room for further growth. Major labels are increasingly getting onboard, in the hopes of being part of this expansion.

As these promised promotions for LNGSHOT roll out over the next few weeks, their results will give us an indication as to whether this partnership between Kakao Entertainment and AMG is likely to continue and extend to other artists under the agency.

LNGSHOT’s EP S.W.I.S.H will be available on streaming services on November 10, 2026.