"ICONIC BY MISTAKE" – the collaboration single from HYBE’s three girl groups LE SSERAFIM, ILLIT and KATSEYE, released on 12 June – entered this week's YouTube US Top Songs at #1, and landed at #5 globally. It's the first time the three groups have released music together, and the chart result makes an immediate case for the collaboration having landed well beyond the core fanbase.

The song's premise is straightforward: hate drives algorithms, and algorithms drive fame. The irony baked into the title is that every attempt to tear these groups down ends up amplifying them further. It's a confident read on how internet culture actually works, and the fact that all three groups have spent time as targets of sustained online criticism gives the concept some weight behind it. A US number one on debut is, in its own way, the concept proving itself in real time.

The broader chart picture supports that; all three groups score additional entries this week. KATSEYE place two solo tracks in the US top 25 – "PINKY UP" at #14 and "Gabriela" at #23 – while both chart globally at #37 and #30 respectively. LE SSERAFIM's "BOOMPALA" holds at #82 US and #26 globally. ILLIT's "It's Me" sits at #40 US and climbs to #13 globally. That kind of multi-entry week for all three acts in the same chart cycle signals a genuine halo effect from the collab drop.

Elsewhere on the global chart, HUNTR/X's "Golden" holds at #4 – almost exactly a year since KPop Demon Hunters hit Netflix on 20 June 2025. The song spent 18 weeks at number one on the Billboard Global 200 from July of that year, a run that placed it among the longest-reigning global chart toppers since the chart began. Soundtracks from animated features don't typically hold this kind of streaming presence past their initial moment. That it's still placing in the YouTube global top five a full cycle later says something about the film's cultural reach, and is simply a reflection of how dominant KPop Demon Hunters became – one of the biggest entertainment stories of 2025, and clearly not done yet.

BIGHIT MUSIC's newly debuted boy group CORTIS also continue their run. "REDRED" – the lead single from their second EP GREENGREEN – climbs to #22 globally and holds at #90 in the US, adding over 15.4 million views in the tracking period. Less than a year into their career, they're sustaining the kind of global chart presence that most groups take years to build, and the real-world numbers back it up: their first US tour sold out in minutes. CORTIS are the label's first new boy group since TXT, and the trajectory so far suggests BIGHIT's next chapter is already well underway.