IVE's Wonyoung Named New Face of Tommy Jeans in Korea

IVE's Wonyoung has been selected as the latest model for Tommy Jeans in Korea, bringing her fresh style to the brand's 2024 fall campaign. On August 30, Tommy Jeans unveiled their new campaign featuring the K-pop star, showcasing a range of chic back-to-campus looks. Wonyoung effortlessly pulled off a variety of outfits, including a Tommy Jeans hoodie, cardigan, knitted sweater, and the brand's iconic denim pieces.

This collaboration highlights Wonyoung's rising influence in the fashion world, as she continues to gain recognition for her trendsetting style. The campaign is expected to resonate strongly with her fanbase and fashion enthusiasts alike, further solidifying her status as a fashion icon.

Meanwhile, Wonyoung and her group IVE have been making waves in the music industry. Earlier this week, they released their 2nd Japanese mini album, ALIVE, featuring the track "Crush." The album has been well-received by fans, adding to the group's growing international success.

IVE is also gearing up for the grand finale of their first world tour, “Show What I Have”. The group will conclude the tour with a highly anticipated two-day concert at the Tokyo Dome on September 4-5, marking a significant milestone in their career.