Fashion Spotlight: JENNIE X GENTLE MONSTER - The Shades of the Summer

 

By Michelle Cheuk

 

From her renowned title as “human Chanel” to the viral hairpin look, BLACKPINK’s Jennie has taken charge in the world of K-pop fashion with her distinct sense of style and charm and her undeniable ability to make looks go absolutely viral. She’s done it once again with her recent collaboration with the South Korean luxury eyewear brand Gentle Monster and her new line ‘JENTLE SALON’.

 

JENTLE SALON is Jennie’s third collaborative project with Gentle Monster, presenting iconic designs that inspire individuality as fashion enthusiasts express themselves with the vast range of possibilities for eyewear and charms combinations. From sleek cat-eye frames to oversized aviators, each design embodies Jennie’s signature style while incorporating Gentle Monster’s innovative craftsmanship. The collection seamlessly combines classic silhouettes with modern details, resulting in eyewear that is contemporary, timeless and bold.

 

The collection includes eight eyewear design styles (Hush, Donut Bun, Glitter, Baby Pony, Wispy, and Cheveux De Nini) available in different colors. The highlight of this line is so obviously the Charms that you can pair and accessorize with these sunglasses. Jennie’s Cooing and Petite Cooing charms have gone viral as they have quite literally charmed fashion lovers around the globe.

To experience this collection for themselves, fans can visit Jentle Salon pop-up events around the globe. This campaign will be available to attend in-person at 15 different locations all over Asia and in two locations in the United States until around the end of July 2024 (depending on location). Check out the campaign dates and locations here and see if you’re able to grab a pair of these iconic shades and charms before they’re gone!