Multi-hyphenate singer-songwriter BIBI is back with "BUMPA," the ultimate summer anthem filled with playful charm, carefree spirit, and the artist's signature cheeky vocal delivery.

"BUMPA" is a vibrant global pop track with Latin and Caribbean-inspired rhythms, taking its title from the Jamaican slang word for "buttocks." Driven by infectious percussion, upbeat band arrangements, and an irresistible groove, the song taps into the feeling of dancing freely and living in the moment. The title draws inspiration from Caribbean dance culture and the uninhibited spirit of movement and celebration.

It was first revealed during a 2023 live performance and quickly became a fan favorite thanks to its feel-good atmosphere and addictive rhythm. Following overwhelming demand from audiences around the world, BIBI has now officially released the long-awaited studio version of the track.

The release of the digital single is accompanied by a music video that further enhances the song's mood, capturing the raw, youthful energy of a carefree summer vacation with friends.

Once again proving herself a true multi-hyphenate artist, BIBI led every aspect of the project, including lyrics, composition, producing, concept creation, visuals, and video directing.

"BUMPA" marks a departure from the powerful themes and concepts that BIBI is known for, revealing a freer and more natural side of the artist while inviting listeners everywhere to let go and fully immerse themselves in the heat of summer.

About BIBI

BIBI is an award-winning singer, rapper, songwriter, and actress from Korea who has emerged as a cultural icon among Gen Z audiences. Her work has earned recognition from both critics and fans worldwide, topping charts in South Korea and receiving acclaim from Billboard US. She has solidified her place as a global powerhouse, amassing over 1 billion streams worldwide and completing her inaugural world tour to international acclaim.

In 2024, her breakout hit "Bam Yang Gang" dominated South Korea's major music charts, earning her 13 wins at the nation's top awards shows, including MAMA and the Melon Music Awards. In 2025, BIBI released her second full-length album “EVE: ROMANCE” and successfully completed her first world tour, which began in Seoul and continued across North America, Australia, and New Zealand.

BIBI's influence extends beyond music. She has served as an ambassador for global luxury brands including Burberry, Valentino, Bottega Veneta, Kenzo, and BVLGARI, and has starred in global campaigns for Samsung, McDonald's, and Coca-Cola. She has also broadened her presence as an actress through projects including “Hopeless”, “The Worst of Evil”, and “Gangnam B-Side”, and was invited to the Cannes Film Festival in 2023.