ATTRAKT Partners with Sony Music Korea for FIFTY FIFTY's Global Distribution

ATTRAKT, led by CEO Jeon Hong Joon, has signed a significant global distribution contract with Sony Music Korea, represented by President Joo Young Chan, and Sony Music Asia-Pacific, under the leadership of President Shridhar Subramaniam. This collaboration is a strategic move to boost the global success of FIFTY FIFTY, one of ATTRAKT's rising K-pop acts.

On August 22 KST, ATTRAKT announced the partnership, stating, "A global distribution contract has been signed with Sony Music Korea for the distribution of FIFTY FIFTY's new album, set for release on September 20." This agreement marks a critical step in expanding FIFTY FIFTY's reach to international audiences, with Sony Music Korea playing a pivotal role in the album's distribution.

In addition to distribution, Sony Music Korea will support FIFTY FIFTY through extensive marketing campaigns and innovative initiatives. The collaboration will extend to the U.S. market as well, with Sony Music subsidiary Arista Records spearheading promotional efforts there. This partnership is expected to enhance FIFTY FIFTY's visibility and influence on a global scale.

As FIFTY FIFTY prepares for their upcoming album release, the partnership with Sony Music Korea and its global network signifies a promising future for the group!