aespa's Winter Named Brand Muse of New Balance Korea

On October 4 KST, New Balance Korea announced aespa's Winter as their new brand muse, marking another high-profile collaboration for the idol. The partnership was revealed by parent company The E·Land Group as part of the brand’s upcoming winter campaign, Time to Winter.

Winter is featured in the campaign wearing the signature New Balance Active Short Down Jacket, perfectly capturing the brand’s sporty yet chic aesthetic. She also showcased the sleek Glossy Ribbon Duffle Bag in Silver, a highlight of the new Glossy Collection set to launch later this month.

The collaboration between Winter and New Balance has generated buzz, with fans excited to see her unique style reflected in the brand's upcoming fashion offerings.