Get to Know Treasure

Formed through the intense competition of YG Treasure Box, Treasure emerged with members like Choi Hyun-suk, Jihoon, Yoshi, and more, solidifying their lineup through talent and perseverance.

Their debut in August 2020 with "The First Step: Chapter One" marked a monumental start. Tracks like "Boy" and "I Love You" captivated fans globally, smashing YouTube records and climbing music charts both in Korea and internationally. Their first studio album in early 2021 further solidified their success, selling over a million copies in record time.

Beyond Korea, Treasure's influence reached Japan with their debut Japanese album featuring hits like "Beautiful," which topped the charts. Collaborations with global brands and endorsements showcased their growing appeal beyond music, making them a force in the industry.

In 2022, "Reboot" brought a new era for Treasure. Tracks like "Jikjin" and "Bona Bona" showcased their musical evolution, earning them acclaim and topping charts worldwide. Their "Hello" tour across Asia and global collaborations cemented their status not just as K-pop stars but as international icons.

But what truly sets Treasure apart? It's their deep connection with fans, evident in their engaging YouTube series and heartfelt philanthropic efforts. From raising awareness about environmental issues to supporting children with cancer, Treasure uses their platform for positive change.

As they continue their Relay Tour in Asia and expand their global footprint, Treasure's journey is far from over. With their unique style, passion, and a global fanbase, Treasure is here to redefine the K-pop scene one beat at a time.