Daily Non-K-pop Spotlight: “Tell Me It’s Not a Dream” by 10CM

Originally a duo, 10CM (십센치), now helmed solely by Kwon Jung-yeol, has evolved into a singular force in South Korea’s indie scene since their breakout 2010 hit, “Americano.” Revered for their acoustic folk and pop creations spanning from heartfelt ballads to infectious tracks and buoyant melodies, 10CM has solidified its status as a cornerstone of Korean music. 

 

Kwon demonstrates masterful lyrical finesse and velvety vocals. They’re so good, in fact, that if Kwon Jung Yeol is not one of your favorite Korean artists, he is likely your idol’s favorite. This English version of “Tell Me It’s Not a Dream” will help demonstrate to western listeners just how important and talented this guy is in their native tongue.

 

Despite not always enjoying mainstream fame, artists like Kwon Jung-yeol exemplify how profound an impact they can have on shaping popular culture. Their influence extends far beyond traditional metrics of success, resonating deeply with audiences who appreciate their authentic expressions and distinctive musical styles. Kwon's ability to blend genres and evoke genuine emotion through his music has not only earned him a dedicated following but also inspired a generation of musicians across various genres, influencing trends and contributing to the rich tapestry of South Korea's vibrant music scene.

 

If you like what you hear, follow 10CM on Instagram.