K-pop is Dominating Youth Culture - By The Numbers

According to WorldMetrics.org, more than 60% of Spotify users who stream K-pop regularly are between the ages of 18-24. This is one of the most influential age groups, as people just reaching young adulthood are the most likely to be social and to adopt and share new trends. 

 

For whatever reason, K-pop is resonating with this demographic’s musical taste, cultural interests, and trends. Since K-pop is captivating a young, coming-of-age audience, it’s likely that the genre’s dominance is only just beginning. These listeners are likely to carry favorites from the genre with them throughout adulthood.