BLACKPINK's Jisoo Dominates New York Fashion Week as Top Influencer

BLACKPINK's Jisoo made a stunning appearance at the Tommy Hilfiger show during New York Fashion Week Spring/Summer 2025, captivating both netizens and fashion professionals with her chic yet youthful look. The K-pop superstar quickly became a focal point of the event, drawing widespread attention for her style and presence.

Jisoo's appearance was not only a highlight in the fashion world but also a major boost for the Tommy Hilfiger brand. According to influencer and fashion analysis platform Lefty, Jisoo ranked as the #1 influencer at the "New York Fashion Week Womenswear SS25" with an impressive Earned Media Value (EMV) of $8 million. Her influence helped catapult Tommy Hilfiger to the top of the fashion week rankings.

Thanks to Jisoo’s powerful brand impact, Tommy Hilfiger emerged as one of the top brands of the week, generating a staggering $56.4 million in EMV. The Korean star’s global influence continues to make waves, both in the fashion industry and beyond, as she solidifies her status as a major figure in international fashion events.

Jisoo's presence at the event demonstrates her unparalleled ability to merge the worlds of music, fashion, and global influence, proving once again her role as a key player in the industry.