MEOVV

MEOVV (pronounced "Meow") is a five-member girl group under The Black Label. Their name stands for "My Eyes Open VVide," reflecting the group's bold and confident image. They officially debuted on September 6, 2024 with the digital single "Meow".

Prior to debut, the group attracted significant attention online after rumored trainee photos began circulating in early 2024, particularly due to the involvement of well-known figures such as choreographer Bailey Sok, actress and model Ella Gross, and Annie Moon, granddaughter of Shinsegae chairwoman Lee Myung-hee. Following Annie's reported departure from the pre-debut lineup, The Black Label officially introduced the five-member group in August 2024, revealing members Ella, Gawon, Sooin, Anna, and Narin. Around the same time, the agency also announced a global partnership with Capitol Records for the group's international promotions.

After debuting with "Meow," the group quickly followed up with releases including "Toxic" and "Body," continuing to establish their sleek and performance-driven identity. In 2025, MEOVV revealed their fandom name PAWMPAWM and released their first EP My Eyes Open VVide, led by the title track "Drop Top" and preceded by the pre-release single "Hands Up." The group achieved their first music show win on M Countdown with "Hands Up" on May 8, 2025.

Later that year, MEOVV expanded their activities with their first Japanese single "Me Me Me" and the digital single "Burning Up," followed by a remix version titled "Burning Up (Rush Remix)." In 2026, the group released their second EP Bite Now on June 1, continuing their rapid rise within the global K-pop scene.